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Retail & eCommerce

Placing a Luxury-Savvy Marketer at the NDC

Chameleon places a luxury-fluent, data-driven marketer to scale the Natural Diamond Council's performance marketing.

Natural Diamonds

Sourcing Brilliance for The Natural Diamond Council

The Client

Natural Diamond Council
Company
Natural Diamond Council
Industry
Luxury Goods and Jewelry
Headquarters
new york, united states
Employees
51-100

About Natural Diamond Council

Natural Diamond Council (NDC) is a not-for-profit global trade organization, founded in 2015 as the Diamond Producers Association and rebranded in 2020, that promotes and protects the natural diamond industry through consumer education, marketing, and media content. Funded by member diamond-mining companies and industry partners, NDC operates as the…

The Challenge

In the world of luxury jewelry, the Natural Diamond Council (NDC) wanted to be more than a federation; it aimed to be an industry leader. As it set out to scale and refine its performance marketing, a gap emerged. The NDC needed an expert fluent across digital marketing and deeply attuned to luxury retail, someone who combined genuine enthusiasm for the industry with strong social media acumen.

Our Approach

Drawing on Chameleon Collective's network and insights, we searched for that rare blend of expertise and passion: someone who could speak to luxury trends and jewels while bringing a rigorous, data-driven approach. We found a standout candidate who checked every box: a digital marketer grounded in paid social and agency management, a passionate luxury trend blogger, and an analytical thinker. Building on that success, we went on to help the NDC with roles like Social Media Manager, deepening our relationship with their leadership team.

The Impact

The placement did more than fill a role; it sharpened an entire strategy. The new expertise energized the NDC's performance marketing and made it as multifaceted as the gems it champions. Our ongoing partnership continues to strengthen the NDC's marketing and its standing in the luxury jewelry space.

The Work

Featured Expert

The Chameleon who led this engagement.

Practice Areas

Talent Acquisition

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