Upgrading brand strategy and visual brand identity
The essential oil category was heating up, and a formidable competitor was suddenly nipping at their heels.
Young Living Essential Oils
The Client
Young Living Essential Oils
- Company
- Young Living Essential Oils
- Website
- youngliving.org
- Industry
- Health, Wellness and Fitness
- Headquarters
- Lehi, United States
About Young Living Essential Oils
Young Living Essential Oils is a multi-level marketing company specializing in essential oils, wellness products, and personal care items. Founded in 1993 by D.
The Challenge
The essential oil category was
heating up, and a formidable competitor was suddenly nipping at their heels. As the
category creator, Young Living was intent on keeping their status as the industry leader. That's when Ryan Goodwin came in-to figure out how to revamp the story to be even more customer-centric.
Our Approach
With a laser-focus on purpose
marketing, Young Living needed a few
improvements to capture the movement:
- A revised brand strategy that understood what their primary audience cared about
- New brand elements that clearly told the Young Living story at every touch point possible, no matter how small
- A new visual packaging design system for their flagship category spanning hundreds of various SKU's
The Impact
Young Living was able to keep their position as market leader for years to come, growing from $400M in annual revenue to more than $2.2B in only two short years, with their upgraded brand strategy and visual brand identity as a major component of their explosive success.
The Work
$2.2B
annual revenue, up from $400M
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand Strategy