Upgrading brand strategy and visual brand identity

With a laser-focus on purpose marketing, Young Living needed a few improvements to capture the movement: - A revised brand strategy that understood what their primary audience cared about - New brand elements that clearly told the Young Living story at every touch point possible, no matter how small - A new visual packaging design system for their flagship category spanning hundreds of various SKU's

Young Living was able to keep their position as market leader for years to come, growing from $400M in annual revenue to more than $2.2B in only two short years, with their upgraded brand strategy and visual brand identity as a major component of their explosive success.