Jonathan Stephen
Ecomm/Mobile Strategy: Travel
About
With over 20 years of experience heading up mobile and web initiatives, Jonathan has helped several medium to fortune 500 companies deliver a best-in-class experience to their customers. Jonathan is quickly able to come into an organization, assess immediate needs, leverage strengths of internal teams, and provide visibility into opportunities for change and growth. He has spent several years leading large-scale digital transformations, product improvements, and organizational optimizations for companies like JetBlue Airways, and Norwegian Cruise Line.
How Jonathan helps
The roles Jonathan steps into. Select one to see how they work in it.
Fractional Chief Product Officer
Transformational product leader with 25+ years of experience driving product development, digital innovation, and revenue expansion across travel, aviation, cruise, and hospitality sectors. Other industries have included SaaS, retail, legal, education, and consumer apps. Proven enterprise executive with deep expertise in digital product development, mobile/web innovation, customer experience transformation, brand strategy, performance marketing, and loyalty ecosystems. Known for scaling international brands, leading digital modernization initiatives, and aligning product, marketing, commerce, and experience strategy to deliver measurable business impact. Experienced in public company environments, high-growth challengers, and private equity advisory. In recent years, led large-scale digital transformations, marketing transformations, and organizational optimizations for companies like JetBlue Airways, Norwegian Cruise Line, as well as provided thought leadership for Private Equity firms during strategic acquisitions. Oversaw the launch of JetBlue's first mobile application, earning several consecutive JD Power & Associates Awards. Recently led the digital transformation of Arajet's reservation system overhaul and new website launch.
Selected work in this role
Head of Mobile & Emerging Technologies at JetBlue Airways
Led mobile strategy at JetBlue, launching the airline's first mobile and tablet app and mobile website, plus airport and onboard initiatives.
Interim Head of E-Commerce & SEO at Dashlane
As Interim Head of E-Commerce at Dashlane, Jonathan defined the company's digital strategy and led recruiting for the permanent Director hire.
Head of Mobile & Digital Engagement at Norwegian Cruise Line
Jonathan led the vision and execution of NCL's mobile and digital products, creating a seamless experience across touchpoints throughout the cruise.
Focus areas
Selected clients
Experience
Arajet
- Chief Marketing Officer
- Chief Marketing Officer
Partner | Fractional Chief Experience & Marketing Officer | Strategy Consultant at Chameleon Collective
Chief Marketing Officer at Axcel Learning
Dashlane
- Interim VP E-Commerce
- Interim Head of E-Commerce & SEO
Expertise
Work With
Jonathan
Interested in bringing Jonathan onto your transformation? Let’s start the conversation.
