With over 20 years of experience heading up mobile and web initiatives, Jonathan has helped several medium to fortune 500 companies deliver a best-in-class experience to their customers. Jonathan is quickly able to come into an organization, assess immediate needs, leverage strengths of internal teams, and provide visibility into opportunities for change and growth. He has spent several years leading large-scale digital transformations, product improvements, and organizational optimizations for companies like JetBlue Airways, and Norwegian Cruise Line.
The roles Jonathan steps into. Select one to see how they work in it.
Transformational marketing and product leader with 25+ years of experience driving global brand growth, digital innovation, and revenue expansion across travel, aviation, cruise, and hospitality sectors. Other industries have included Saas, legal, education, and consumer apps. Proven enterprise executive with deep expertise in brand strategy, performance marketing, loyalty ecosystems, digital product development, mobile innovation, and customer experience transformation. Known for scaling international brands, leading digital modernization initiatives, and aligning marketing, commerce, and experience strategy to deliver measurable business impact. Experienced in public company environments, high-growth challengers, and private equity advisory. In recent years, led large-scale digital transformations, marketing transformations, and organizational optimizations for companies like JetBlue Airways, Norwegian Cruise Line, as well as provided thought-leadership for Private Equity firms during strategic acquisitions. Oversaw the launch of JetBlueʼs first mobile application, earning several consecutive JD Power & Associates Awards. Recently led the digital transformation of Arajetʼs reservation system overhaul and new website launch.
Selected work in this role
Chief Marketing Officer at Arajet
As CMO, Jonathan led marketing for Arajet, the Caribbean's first low-fare airline, launching service from Santo Domingo across the Americas in 2022.
Chief Marketing Officer at Axcel Learning
Oversaw the marketing efforts for all portfolio companies through the Private Equity firm.
Head of Mobile & Emerging Technologies at JetBlue
At JetBlue, the 5th largest US airline, Jonathan led mobile and emerging technologies for a carrier serving the US, Caribbean, and Latin America.
Focus areas
Arajet
Partner | Fractional Chief Experience & Marketing Officer | Strategy Consultant at Chameleon Collective
Chief Marketing Officer at Axcel Learning
Dashlane
Norwegian Cruise Line
Director of Mobile Strategy at Tinuiti
Director of Digital Commerce & Airline Innovation, Marketing at Silver Airways
Head of Mobile & Emerging Technologies at JetBlue
Director, Global Industry Initiatives at MMA Global
Mobile Marketing Association
Product Manager at Flurry Analytics
Senior Product Manager at Vindigo
Mobile Project Manager at Babel Media
VP Marketing & Sales at CompuQuest Corporate Services
Project Lead / Software Engineer at Motorola Mobility (a Lenovo Company)
JetBlue Airways
Interim Head of Digital at Official Site
Mocha Global
Interested in bringing Jonathan onto your transformation? Let’s start the conversation.
