Personal workCrafting a Messaging Brand
Jonathan as Brand Strategy Lead
Loading...
Questions? We’re here.
Start a live chat and get a real answer in minutes.
Ecomm/Mobile Strategy: Travel
With over 20 years of experience heading up mobile and web initiatives, Jonathan has helped several medium to fortune 500 companies deliver a best-in-class experience to their customers. Jonathan is quickly able to come into an organization, assess immediate needs, leverage strengths of internal teams, and provide visibility into opportunities for change and growth. He has spent several years leading large-scale digital transformations, product improvements, and organizational optimizations for companies like JetBlue Airways, and Norwegian Cruise Line.
The roles Jonathan steps into. Select one to see how they work in it.
With over 20 years of experience heading up mobile and web initiatives, Jonathan has helped several medium to fortune 500 companies deliver a best-in-class experience to their customers. Jonathan is quickly able to come into an organization, assess immediate needs, leverage strengths of internal teams, and provide visibility into opportunities for change and growth. He has spent several years leading large-scale digital transformations, product improvements, and organizational optimizations for companies like JetBlue Airways, and Norwegian Cruise Line.
Selected work in this role
Head of Mobile & Emerging Technologies at JetBlue Airways
Led the Mobile & Emerging Tech team, driving mobile strategy, launching the airline's first mobile and tablet app, and mobile website, as well as airport and onboard initiatives.
Head of Mobile & Digital Engagement at Norwegian Cruise Line
Led the vision, oversight, and execution of NCL's mobile and digital products, driving a seamless experience across various digital touchpoints throughout the cruise experience.
Interim Head of Digital at Official Site
Provided oversight and guidance on digital marketing initiatives for the hotel, driving customer acquisition, website development, and marketing messaging.
Focus areas





Engagements Jonathan delivered through Chameleon Collective.
Personal case studies from Jonathan’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workJonathan as Brand Strategy Lead
Chief Marketing Officer at Arajet
Partner | Fractional Chief Experience & Marketing Officer | Strategy Consultant at Chameleon Collective
Sr. Manager of Mobile Strategy & Digital Engagement at Norwegian Cruise Line
Director of Mobile Strategy at Tinuiti
Director of Digital Commerce & Airline Innovation, Marketing at Silver Airways
Head of Mobile & Emerging Technologies at JetBlue
Director, Global Industry Initiatives at MMA Global
Interested in bringing Jonathan onto your transformation? Let’s start the conversation.







Manager, Industry Initiatives at Mobile Marketing Association
Product Manager at Flurry Analytics
Senior Product Manager at Vindigo
Mobile Project Manager at Babel Media
VP Marketing & Sales at CompuQuest Corporate Services
Project Lead / Software Engineer at Motorola Mobility (a Lenovo Company)