Personal work
Sunbird MessagingCrafting a Messaging Brand
Rachael as Project Manager
About
Rachael Henriques is a seasoned Digital Project and Operations Manager with nearly 30 years of experience guiding cross-functional teams through complex website builds, digital transformations, and marketing initiatives. Experienced in WordPress and other CMS and eCommerce platforms, she leads end-to-end project execution—from discovery through deployment—while aligning creative, development, and strategic stakeholders. With a career foundation in hotel operations and marketing for leading hospitality brands like Sandals Resorts International and Air Jamaica Vacations, Rachael transitioned into digital project management and marketing operations, supporting startups, scaling businesses, and enterprise clients. Rachael excels at bridging technical and creative teams. She facilitates stakeholder discovery sessions, defines scopes and timelines, and produces functional and technical documentation that keeps development teams moving and clients informed. A collaborative leader, she guides UX/UI efforts, manages internal and external contributors across disciplines, and ensures that digital experiences are user-centered and strategically sound. Her client work spans industries—from fintech and D2C wellness to real estate and travel—and includes brands like Kallista (Kohler), Love Wellness, Suave Brands, Breeze Airways, PGA of America, Sandals Resorts International, and Super Home Warranty. With over 14 years of digital project management experience and 15+ years in marketing operations, Rachael is a reliable client lead, technical liaison, and trusted partner for teams navigating the intersection of design, technology, and business strategy.
Works acrossUS · JM
How Rachael helps
The roles Rachael steps into. Select one to see how they work in it.
Role
Digital Project Manager
Rachael Henriques is a seasoned Digital Project and Operations Manager with nearly 30 years of experience guiding cross-functional teams through complex website builds, digital transformations, and marketing initiatives. Experienced in WordPress and other CMS and eCommerce platforms, she leads end-to-end project execution—from discovery through deployment—while aligning creative, development, and strategic stakeholders. With a career foundation in hotel operations and marketing for leading hospitality brands like Sandals Resorts International and Air Jamaica Vacations, Rachael transitioned into digital project management and marketing operations, supporting startups, scaling businesses, and enterprise clients. Rachael excels at bridging technical and creative teams. She facilitates stakeholder discovery sessions, defines scopes and timelines, and produces functional and technical documentation that keeps development teams moving and clients informed. A collaborative leader, she guides UX/UI efforts, manages internal and external contributors across disciplines, and ensures that digital experiences are user-centered and strategically sound. Her client work spans industries—from fintech and D2C wellness to real estate and travel—and includes brands like Kallista (Kohler), Love Wellness, Suave Brands, Breeze Airways, PGA of America, Sandals Resorts International, and Super Home Warranty. With over 14 years of digital project management experience and 15+ years in marketing operations, Rachael is a reliable client lead, technical liaison, and trusted partner for teams navigating the intersection of design, technology, and business strategy.
Selected work in this role
Digital Project Manager at Live Events
Bridge between creative team and client for design and delivery of a fully customized Wordpress website to meet content management requirements and allow for future growth.
Creative Operations Support at Suave
Supported Suave rebrand by coordinating TV ads, Amazon assets, and marketing collateral, ensuring timely delivery, brand consistency, and smooth collaboration across creative and marketing teams.
Project & Marketing Operations Manager at Love Wellness
Managed the execution of all creative projects and implemented processes around design, production, copywriting and development. Supported the execution of rebranded Shopify website.
Focus areas
Project ManagementClient ManagementClient RelationsDigital Marketing Tools
Selected clients
Chameleon Collective work
Engagements Rachael delivered through Chameleon Collective.
Financial Services
B2B, B2C Marketing Launch
LEARN MORE
Travel & Hospitality
Breeze Business Transformation
Breeze Airways, navigating the competitive aviation sector, sought to differentiate itself through an unparalleled guest experience while maintaining brand consistency. Chameleon Collective's unique model, embedding experts within Breeze, ensured a transformative approach driven from within, spanning the Lead and Deliver service lines.In the "Lead" phase, Chameleon provided an interim Guest Experience team, conducting extensive research and collaborative sessions to define Breeze Airways' unique market position. This hands-on involvement established a robust design-oriented, customer-centric perspective.The "Deliver" phase encompassed various initiatives:1. **Design System:** A comprehensive review led to the establishment of a design system, including guidelines for visual communication, iconography, and voice and tone directives.2. **Guest Experience Vision Rollout:** A rollout plan was devised, enhancing performance measurement metrics and delivering a uniquely differentiated guest experience.3. **Educational Content:** A content strategy aligned with the guest journey, including a content calendar, educational content, and robust analytics setup to empower guests with knowledge.4. **Digital UX & Conversion Audit:** In-depth research on user behavior and UX audits optimized the booking funnel and mobile app, providing actionable insights for implementation.5. **Breeze Creative and Design Capacity Support:** Crafting brand guidelines and diverse branded materials ensured consistent messaging, extending from inflight resources to airport signage.The impact was transformative, clarifying Breeze Airways' brand identity and enhancing the guest experience. The collaboration led to improvements in Net Promoter Score (NPS), reduction in operational costs, and increased guest conversion rates. Breeze Airways is now positioned for sustained success, embodying Chameleon Collective's core mantra: Transform Business.
Selected work from prior roles
Personal case studies from Rachael’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workSunbird MessagingExperience
- 1
Senior Project Manager at 19th & Co.
- C
Project & Operations Manager at Chameleon Collective
- C
Project & Operations Manager at Chameleon Collective at Chameleon Collective
- P
Project Specialist at PGA of America
- W
Online Business Manager at Worthy Solutions, LLC.
- U
Project Manager at Upwork
- A
Project Specialist at American International School of Kingston
Expertise
Device CompatibilityProject ManagementProgram ManagementTeam ManagementVendor ManagementCustomer Success ManagementMarketing OperationsAccount ManagementLoyalty ProgramsOperations ManagementPortfolio ManagementProgram Development+48 more
Work With
Rachael
Interested in bringing Rachael onto your transformation? Let’s start the conversation.
