About
Robert is a seasoned digital operator who blends analytical rigor with hands-on execution across DTC, marketplace, and multi-brand environments. He has spent two decades improving customer journeys, lifting conversion, and instilling performance discipline in organizations ranging from start-ups to PE-backed companies to global platforms like eBay, EA, and Yelp. As a growth leader, he is known for quickly diagnosing revenue leaks, implementing structured testing and optimization programs, upgrading martech, and upskilling teams to operate with greater precision and pace. Robert brings deep experience building and optimizing new websites, mobile apps, and analytical frameworks; improving merchandising flows and promotional strategy; and running performance processes that drive measurable, sustained growth. Focus areas: • Qualitative and quantitative research and analysis • Web and app optimization • Performance and lifecycle marketing • Team and capability building for scale Credentials & personal: • MBA, Stanford Graduate School of Business • BA in Experimental Psychology, Oxford University • Based in the San Francisco Bay Area; open to NYC, remote, hybrid, and travel
How Robert helps
The roles Robert steps into. Select one to see how they work in it.
E-Commerce & Growth Leader
Robert is a seasoned digital operator who blends analytical rigor with hands-on execution across DTC, marketplace, and multi-brand environments. He has spent two decades improving customer journeys, lifting conversion, and instilling performance discipline in organizations ranging from start-ups to PE-backed companies to global platforms like eBay, EA, and Yelp. As a growth leader, he is known for quickly diagnosing revenue leaks, implementing structured testing and optimization programs, upgrading martech, and upskilling teams to operate with greater precision and pace. Robert brings deep experience building and optimizing new websites, mobile apps, and analytical frameworks; improving merchandising flows and promotional strategy; and running performance processes that drive measurable, sustained growth. Focus areas: • Qualitative and quantitative research and analysis • Web and app optimization • Performance and lifecycle marketing • Team and capability building for scale Credentials & personal: • MBA, Stanford Graduate School of Business • BA in Experimental Psychology, Oxford University • Based in the San Francisco Bay Area; open to NYC, remote, hybrid, and travel
Selected work in this role
VP Marketing at Puls
Directed full rebrand and website launch for service marketplace startup; managed SEO/traffic risks, optimized acquisition funnel, including hands-on A/B experimentation to lift conversion.
VP Marketing, Strategy & New Business at Ingenio
Owned conversion rate, SEO, SEM, and CRO across multi-brand marketplace; drove growth through structured A/B testing and continuous optimization of sign-up, transactions, and LTV/CAC.
CMO at TouchTunes
Led end-to-end rebuild of B2C and B2B sites as part of a full brand relaunch for $150MM business; prioritized conversion, app downloads, and lead gen, while instilling performance rigor across teams.
Focus areas
Experience
SVP Marketing at Arccos Golf
Chief Marketing Officer at TouchTunes
Marketing Advisor / Consultant at CoPilot
VP Marketing at CoPilot
Head of Digital Marketing, Sr Director Acquisition and Retention at Yelp
Board Member at Girls on the Run of the Bay Area
Expertise
Work With
Robert
Interested in bringing Robert onto your transformation? Let’s start the conversation.
