Robert is a seasoned digital operator who blends analytical rigor with hands-on execution across DTC, marketplace, and multi-brand environments. He has spent two decades improving customer journeys, lifting conversion, and instilling performance discipline in organizations ranging from start-ups to PE-backed companies to global platforms like eBay, EA, and Yelp. As a growth leader, he is known for quickly diagnosing revenue leaks, implementing structured testing and optimization programs, upgrading martech, and upskilling teams to operate with greater precision and pace. Robert brings deep experience building and optimizing new websites, mobile apps, and analytical frameworks, improving merchandising flows and promotional strategy, and running performance processes that drive measurable, sustained growth. His focus areas span qualitative and quantitative research and analysis, web and app optimization, performance and lifecycle marketing, and building teams and capabilities for scale. Robert holds an MBA from Stanford Graduate School of Business and a BA in Experimental Psychology from Oxford University. He is based in the San Francisco Bay Area and is open to NYC, remote, hybrid, and travel engagements.
The roles Robert steps into. Select one to see how they work in it.
Robert Tomkinson is a hands-on marketing executive who embeds in leadership teams to lead, execute and drive measurable results, not advise from the sidelines. For 20+ years he has led marketing transformations inside complex, matrixed organizations where authority is distributed, priorities compete and progress depends on consensus across many stakeholders. In every role he has hired and directed agencies and vendors across the full funnel, from brand, research and PR to media, CRM and MarTech. At eBay he ran a center of excellence for search, CRM and community marketing across eight brands in five countries. At EA he led marketing through the Playfish integration, aligning independent studios across a demanding matrix. As CMO of TouchTunes he integrated fragmented teams, relaunched the brand and modernized MarTech and attribution. At Yelp he owned a ~$50MM budget, proved return on marketing investment via matched-market tests and reported to the CEO and CFO. At Arccos Golf he built AI churn-prediction tools with Claude Code and Snowflake. His funnel work translates directly to enrollment marketing. He holds a Stanford MBA and a First Class degree in Experimental Psychology from Oxford. An engaged Stanford GSB alum, he organizes its wine circle and reunion events and has done pro bono work with the GSB Alumni Consulting Team.
Focus areas
SVP Marketing at Arccos Golf
Fractional CMO & Chameleon Expert Network at Chameleon Collective
Strategic Marketing Advisor (Fractional) at Series X Capital
Managing Director at Shopping.com
TouchTunes
CoPilot
Yelp
Board Member at Girls on the Run of the Bay Area
Puls
Ingenio
Sr Director, Digital Marketing and Network Strategy (EA Digital) at Electronic Arts (EA)
Senior Director, Marketing at Playfish / Electronic Arts
eBay Advertising
eBay
Principal at Athena Technology Ventures
MBA Intern at E*TRADE from Morgan Stanley
Senior Consultant at Oliver Wyman
VP Marketing at CoPilot Search
Interested in bringing Robert onto your transformation? Let’s start the conversation.