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Robert Tomkinson

E-Commerce & Growth Leader

Robert Tomkinson

About

Robert is a seasoned digital operator who blends analytical rigor with hands-on execution across DTC, marketplace, and multi-brand environments. He has spent two decades improving customer journeys, lifting conversion, and instilling performance discipline in organizations ranging from start-ups to PE-backed companies to global platforms like eBay, EA, and Yelp. As a growth leader, he is known for quickly diagnosing revenue leaks, implementing structured testing and optimization programs, upgrading martech, and upskilling teams to operate with greater precision and pace. Robert brings deep experience building and optimizing new websites, mobile apps, and analytical frameworks, improving merchandising flows and promotional strategy, and running performance processes that drive measurable, sustained growth. His focus areas span qualitative and quantitative research and analysis, web and app optimization, performance and lifecycle marketing, and building teams and capabilities for scale. Robert holds an MBA from Stanford Graduate School of Business and a BA in Experimental Psychology from Oxford University. He is based in the San Francisco Bay Area and is open to NYC, remote, hybrid, and travel engagements.

Works acrossUS · AU

Experience

  • Arccos Golf

    Arccos Golf

    • SVP Marketing
    • SVP Marketing (Interim)
  • TouchTunes

    TouchTunes

    • Chief Marketing Officer
    • CMO
  • CoPilot

    CoPilot

    • Marketing Advisor / Consultant
    • VP Marketing
  • Yelp

    Yelp

    • Head of Digital Marketing, Sr Director Acquisition and Retention
    • VP Marketing
  • Girls on the Run of the Bay Area

    Board Member at Girls on the Run of the Bay Area

  • Puls

    Puls

    • VP Marketing
    • VP Marketing
  • Ingenio

    Ingenio

    • VP Marketing, Strategy & New Business
    • VP Marketing, Strategy & New Business
  • Electronic Arts (EA)

    Sr Director, Digital Marketing and Network Strategy (EA Digital) at Electronic Arts (EA)

  • P

    Senior Director, Marketing at Playfish / Electronic Arts

  • E

    eBay Advertising

    • Global Marketing Director
    • Managing Director & Country Manager
  • eBay

    eBay

    • Head of Internet & Relationship Marketing
    • Head of Motors & New Ventures
    • Senior Manager, Marketplace Efficiency
    • Global Marketing Director (eBay & Shopping.com)
  • A

    Principal at Athena Technology Ventures

  • E*TRADE from Morgan Stanley

    MBA Intern at E*TRADE from Morgan Stanley

  • O

    Senior Consultant at Oliver Wyman

  • C

    VP Marketing at CoPilot Search

Expertise

Brand MarketingDigital MarketingProduct MarketingBusiness-To-Consumer (B2C) MarketingDirect-to-Consumer (DTC)Go-to-Market StrategyMarketing Performance Measurement And ManagementConversion Rate OptimizationA/B TestingWeb Analytics and SEOE-CommerceSales Promotion

Work With
Robert

Interested in bringing Robert onto your transformation? Let’s start the conversation.