Digital Journey Optimisation

The Client

Company: Breeze Airways
Website: flybreeze.com
Industry: Airlines/aviation
Headquarters: united states
Employees: 1000-2000

About Breeze Airways

Breeze Airways is a new airline focusing on providing nonstop services between underserved routes across the U.S. at affordable prices. Founded by aviation entrepreneur David Neeleman, Breeze aims to connect cities with direct flights, offering a unique customer experience emphasized by its motto, 'Seriously Nice.' Their strategic priorities include…

The Challenge

Breeze Airways wanted to refine its digital guest touchpoints, especially the booking funnel and mobile app, where seamless, easy UX is critical to conversion.

Our Approach

Chameleon Collective started by understanding user behaviour and pain points. Analytics mapped the user journey and pinpointed high drop-off areas; heatmaps showed which sections users engaged with or skipped; and user testing added qualitative feedback. That fed an exhaustive UX audit of the guest screens, where we evaluated every stage of the booking funnel and mobile app, flagging bugs, problematic UIs, and confusing elements, then designed tailored solutions. We turned the analysis into a prioritised, actionable roadmap to fix current issues and improve the experience going forward.

The Impact

The audit identified and prioritised over 100 actionable items. Critical bugs and conversion roadblocks were flagged for expedited fixes, and our UX/UI recommendations streamlined the user journey while opening new online revenue through intuitive upgrade options.

A UX Audit That Surfaced 100+ Fixes for Breeze

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas