Human & Personal Services
Elevating MPIPHP
Full redesign streamlined navigation, unified branding, and improved user satisfaction for pension and health benefit access.
MPIPHP
The Challenge
The Motion Picture Industry Pension & Health Plans (MPIPHP) faced a pressing challenge: their digital platform had become outdated, visually inconsistent, and difficult for users to navigate. The lack of a unified design—scattered typography, mismatched colour schemes, and disjointed branding—created a confusing experience for users trying to access critical pension and health benefit information. With overwhelming forms and a cluttered interface, users struggled to find the relevant details they needed. MPIPHP approached Chameleon Collective to lead a full-scale rebranding and modernisation of their platform to align with current UX/UI standards.
Our Approach
Chameleon Collective took on the challenge by reimagining MPIPHP’s digital experience from the ground up. Our team executed a full UX/UI redesign, simplifying the site to make it intuitive and user-friendly. We implemented a multi-step form system to streamline navigation, allowing users to filter through complex options and access personalised information quickly. The refreshed UI featured cohesive typography, a modern colour palette, and a custom illustration style to engage users visually and reinforce MPIPHP’s brand identity. Each design element worked together to create a seamless, unified experience, with storytelling woven throughout to make the platform feel approachable and relevant to its audience.
Practice Areas
UI/UX Design Patterns