Chameleon Collective: Transformation experts. Lead, deliver, recruit.

The Client

Company: Blink Fitness
Website: blinkfitness.com
Industry: Health, Wellness and Fitness
Headquarters: united states
Employees: 501-1000

About Blink Fitness

Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.

The Challenge

Blink Fitness faced a sharp decline in email marketing performance that threatened revenue. Despite a high-volume, high-frequency approach, results kept dropping, sender reputation suffered, and most emails were landing in spam.

Our Approach

Chameleon Collective analysed the brand's email engagement trends, identified the flaws in the existing approach, and proposed a full overhaul to senior management. We built a segmentation strategy with personalised email journeys mapped to different customer behaviours and set cadences, and worked with a leading email deliverability expert to repair the sender reputation.

The Impact

The pilot delivered a 900%+ increase in lead conversion rates and a 300%+ rise in member email engagement. We restored the brand's email reputation to a consistent 98% inbox placement rate. The strategy revived email performance and contributed meaningfully to sales.

An Email Overhaul That Lifted Conversions 900%+

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas