658% More MQLs in Six Months

Chameleon Collective started with our CLEAR Sales and Marketing assessment to identify blockers and untapped growth opportunities. From there, we delivered an updated go-to-market strategy, including org design recommendations and a refined sales process to improve collaboration. We also provided interim leadership to the sales and marketing teams for six months, focusing on team morale, mentoring emerging internal marketing talent, and championing Account Based Marketing to target prospects that matched UpperEdge's Ideal Customer Profile. Finally, we recruited and onboarded the organisation's first-ever Chief Revenue Officer, uniting sales and marketing into a single cohesive team.

The results were swift. In the six months following our CLEAR assessment and under our interim leadership, the health of the firm's sales funnel changed dramatically: a 658% jump in MQLs, 73% more qualified opportunities, and a 50% increase in closed deals.