Financial Services
A 200% Black Friday Spike From Automation
Marketing automation and personalisation drive a 200% Black Friday spike in Snap Finance applications.
Snap Finance
The Client
- Company
- Snap Finance
- Website
- snapfinance.com
- Industry
- Financial Services
- Headquarters
- salt lake city, United States
- Employees
- 501-1000
About Snap Finance
Snap Finance empowers consumers with bad or no credit by providing accessible lease-to-own financing and installment loan solutions. Their technology leverages data and machine learning to make credit more inclusive, ensuring that individuals can obtain essential goods without the barriers of traditional credit assessments.
The Challenge
Snap Finance, which provides tailored financing to American families, faced an evolving digital landscape. As consumers adopted new habits and preferences, Snap saw an urgent need to revolutionize its digital footprint across channels. It also needed to rejuvenate its marketing processes for sharper tracking, stronger compliance, and more impactful creativity.
Our Approach
Chameleon Collective deployed strategies across creative workflow, digital personalisation, and marketing automation. We built a set of tools: personalised emails, focused SEM, precise display ad retargeting, and finely tuned landing pages. We didn't just upgrade Snap's marketing ecosystem; we automated it for peak efficiency. The effort showed during Black Friday week, when Snap's website applications jumped 200% from their previous all-time high, setting a new standard.
The Impact
The record-breaking quarter sparked an ongoing partnership. Building on that success, Snap engaged us for B2B marketing initiatives, a renewed PR approach, and comprehensive creative work. The relationship also extended to strengthening Snap's internal teams, helping them identify and secure top industry talent. Together, Chameleon Collective and Snap Finance built a track record anchored by innovative technology and strategic execution.
The Work
200%
jump in website applications (Black Friday)
The Team
The Chameleons who delivered this engagement.
Practice Areas
Interim ManagementLogistics Support ActivityDigital ContentDigital TransformationAccount-Based MarketingAccount Management