Paid Media That Hit 6-8 ROAS for Decor Steals

Chameleon rebuilds Decor Steals' paid media to win new customers, hitting 6-8 ROAS and up to 12 during launches.

Decor Steals LLC

The Client

Company: Decor Steals
Website: decorsteals.com
Industry: Retail
Headquarters: united states
Employees: 11-50

About Decor Steals

Decor Steals is a direct-to-consumer e-commerce retailer specializing in affordable farmhouse and cottage-style home decor. They operate a daily deals model featuring rotating inventory at discounted prices, complemented by a permanent catalog ('The Decor Shop').

The Challenge

Decor Steals had a loyal customer base that drove most of its revenue, but revenue began to decline, exposing the risk of over-relying on existing customers.

Our Approach

Chameleon Collective took over Decor Steals' paid media and built a balanced strategy that combined insights from existing customers with a new acquisition approach. It included creative tests and shopping catalogue trials, integrated with the brand's daily promotions and seasonal decor boxes, and spotlighted the evergreen collection, nurturing current customers while drawing in new ones.

The Impact

Within a short period, the recalibrated strategy delivered a 6 to 8 ROAS, reaching 12 during product launch months, using Performance Max and Meta. It arrested the revenue decline and set the stage for sustained growth.