MoMA Product Pages Gain 46% More Views

A 10-month SEO engagement lifts the Museum of Modern Art's focus-page views by 46%.

MoMA The Museum of Modern Art

The Client

Company: Museum of Modern Art
Website: moma.org
Industry: Museums And Institutions
Headquarters: New York, US
Employees: 1000-2000

About Museum of Modern Art

The Museum of Modern Art (MoMA) is one of the world's premier modern and contemporary art museums, operating in New York City with locations in Manhattan (main museum at 11 West 53rd Street) and Queens (MoMA PS1). Founded in 1929, MoMA holds a world-class collection spanning from the 1880s to today, featuring iconic works like van Gogh's The Starry Night,…

The Challenge

The Museum of Modern Art wanted to optimise its web content and improve organic traffic and engagement on key product pages. It had a capable in-house team but needed strategic guidance to build a strong SEO strategy covering both content and technical needs.

Our Approach

Over a 10-month engagement, Chameleon Collective provided extensive SEO guidance on content strategy, focusing on product display page copy, promotional banners, and SEO footers. Our team analysed the site, the product pages, and competitors to lay out a comprehensive plan that included keyword research, content development, and on-page SEO best practices.

The Impact

The work delivered clear results within the target period. Focus pages saw page views rise 46%, and overall organic traffic grew 17.8%, extending the impact beyond the pages we worked on directly. The increase showed how a tailored SEO approach can drive more visibility, engagement, and potential conversions.

The Work

46%

increase in focus-page views

17.8%

rise in organic traffic

Featured Expert

The Chameleon who led this engagement.

SEO Content Strategist

Brittney Kleinfelter

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