Education & Training
MoMA Product Pages Gain 46% More Views
A 10-month SEO engagement lifts the Museum of Modern Art's focus-page views by 46%.
MoMA The Museum of Modern Art
The Client
- Company
- Museum of Modern Art
- Website
- moma.org
- Industry
- Museums And Institutions
- Headquarters
- New York, US
- Employees
- 1000-2000
About Museum of Modern Art
The Museum of Modern Art (MoMA) is one of the world's premier modern and contemporary art museums, operating in New York City with locations in Manhattan (main museum at 11 West 53rd Street) and Queens (MoMA PS1). Founded in 1929, MoMA holds a world-class collection spanning from the 1880s to today, featuring iconic works like van Gogh's The Starry Night,…
The Challenge
The Museum of Modern Art wanted to optimize its web content and improve organic traffic and engagement on key product pages. It had a capable in-house team but needed strategic guidance to build a strong SEO strategy covering both content and technical needs.
Our Approach
Over a 10-month engagement, Chameleon Collective provided extensive SEO guidance on content strategy, focusing on product display page copy, promotional banners, and SEO footers. Our team analyzed the site, the product pages, and competitors to lay out a comprehensive plan that included keyword research, content development, and on-page SEO best practices.
The Impact
The work delivered clear results within the target period. Focus pages saw page views rise 46%, and overall organic traffic grew 17.8%, extending the impact beyond the pages we worked on directly. The increase showed how a tailored SEO approach can drive more visibility, engagement, and potential conversions.
The Work
46%
increase in focus-page views
17.8%
rise in organic traffic
Featured Expert
The Chameleon who led this engagement.
