Strategic design leadership for a premium furniture maker
A StoryBrand-driven brand identity positions Arbor & Ore as the premier fabricator partner and adds 23% to its growth.
Arbor & Ore
The Client
- Company
- Arbor & Ore
- Website
- arborandore.com
- Employees
- 1-10
About Arbor & Ore
com) is currently parked with GoDaddy and contains no actual company information. This is either a company in formation, recently dissolved, or a domain being held for future use.
The Challenge
Arbor & Ore is a custom furniture, cabinetry, and finishes provider to the interior design industry, known as the reliable team that delivers exemplary work on time and on budget. Its reputation was strong, but its visual brand identity and sales materials did not yet match the premium story behind the work.
Our Approach
We led with the customer. We identified and defined Arbor & Ore's ideal customer profile, then built a StoryBrand framework around that audience. From there we developed a brand strategy package and visual identity that told the story and positioned Arbor & Ore as the premier fabricator partner in its space.
The Impact
With a consistent story across its major touchpoints, Arbor & Ore made it easier for customers to see what sets it apart. The new brand work added a 23% increase to an already strong multi-year growth trajectory.
The Work
23%
growth lift from new brand work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Branding