Strategic design leadership for a premium furniture maker

A StoryBrand-driven brand identity positions Arbor & Ore as the premier fabricator partner and adds 23% to its growth.

Arbor & Ore

The Client

Company: Arbor & Ore
Website: arborandore.com
Employees: 1-10

About Arbor & Ore

com) is currently parked with GoDaddy and contains no actual company information. This is either a company in formation, recently dissolved, or a domain being held for future use.

The Challenge

Arbor & Ore is a custom furniture, cabinetry, and finishes provider to the interior design industry, known as the reliable team that delivers exemplary work on time and on budget. Its reputation was strong, but its visual brand identity and sales materials did not yet match the premium story behind the work.

Our Approach

We led with the customer. We identified and defined Arbor & Ore's ideal customer profile, then built a StoryBrand framework around that audience. From there we developed a brand strategy package and visual identity that told the story and positioned Arbor & Ore as the premier fabricator partner in its space.

The Impact

With a consistent story across its major touchpoints, Arbor & Ore made it easier for customers to see what sets it apart. The new brand work added a 23% increase to an already strong multi-year growth trajectory.

The Work

23%

growth lift from new brand work

Featured Expert

The Chameleon who led this engagement.

Brand Strategy Lead

Ryan Goodwin

View profile

Practice Areas

Branding

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