Global PR Lands WorldRemit in Forbes and the BBC

Chameleon Collective partnered with WorldRemit's internal PR team to devise an integrated global strategy built around a unified, impactful message that could adapt to local nuances. We also led the search for a globally represented agency, resulting in WorldRemit's first partnership with a multinational firm. By tapping into consumer behaviour around festive periods like Diwali, Christmas, and New Year, we created relatable content that earned placements in outlets like The Guardian and CNN Travel online. At the same time, we aligned WorldRemit with trending business news, securing exposure in Forbes, CNBC Africa, and the BBC. Another milestone was the successful launch of WorldRemit's app in Somalia, a new market, which generated top-tier TV and print coverage locally and in key UK and US publications.

WorldRemit's share of voice grew by 4%, reflecting the success of the PR campaign. Beyond the numbers, the change was visible in a surge of brand recognition worldwide and a reimagined, consumer-focused narrative that resonated with a global audience.