Financial Services
Global PR Lands WorldRemit in Forbes and the BBC
A global PR campaign grows WorldRemit's share of voice 4% with coverage from The Guardian to the BBC.
WorldRemit
The Client
- Company
- WorldRemit
- Website
- worldremit.com
- Industry
- Financial Services
- Headquarters
- london, united kingdom
- Employees
- 501-1000
About WorldRemit
Worldremit is a prominent player in the financial services sector, specializing in international money transfers. Since its inception in 2010, the company has focused on simplifying and reducing the costs associated with sending money abroad.
The Challenge
WorldRemit, an established global digital payments company, wanted to broaden its brand recognition worldwide in its tenth year. The company envisioned a narrative rich with consumer-friendly content to boost its share of voice.
Our Approach
Chameleon Collective partnered with WorldRemit's internal PR team to devise an integrated global strategy built around a unified, impactful message that could adapt to local nuances. We also led the search for a globally represented agency, resulting in WorldRemit's first partnership with a multinational firm. By tapping into consumer behavior around festive periods like Diwali, Christmas, and New Year, we created relatable content that earned placements in outlets like The Guardian and CNN Travel online. At the same time, we aligned WorldRemit with trending business news, securing exposure in Forbes, CNBC Africa, and the BBC. Another milestone was the successful launch of WorldRemit's app in Somalia, a new market, which generated top-tier TV and print coverage locally and in key UK and US publications.
The Impact
WorldRemit's share of voice grew by 4%, reflecting the success of the PR campaign. Beyond the numbers, the change was visible in a surge of brand recognition worldwide and a reimagined, consumer-focused narrative that resonated with a global audience.
The Work
4%
growth in share of voice
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Public RelationsCommunication StrategiesExternal Communication StrategyBrand Strategy