About
Martin creates B2B initiatives across telecom, finance, product inventory and software development. Experienced in identifying and prioritizing high-value target accounts that align with the ideal customer profiles (ICP). Proficient in data analysis and interpretation of customer behavior, tracking engagement, and making data-driven decisions with systems like InsideView, Zoominfo and others. Background in building personalized and relevant content for specific accounts that resonates with each target account's pain points and needs. 10+ yrs of experience with marketing automation platforms, customer relationship management (CRM) systems for tracking and managing ABM campaigns like Pardot, Hubspot, Salesforce Marketing Cloud and others. Effective collaborator with sales teams, working closely to ensure seamless communication and coordination in targeting and response to engaging accounts. Background in setting measurable goals, tracking campaign performance, and assessing return on investment (ROI) to determine success. Proficient in managing multiple ABM campaigns simultaneously through strong project management skills to ensure deadlines are met and resources are allocated efficiently.
How Martin helps
The roles Martin steps into. Select one to see how they work in it.
Account Based Marketing
Martin creates B2B initiatives across telecom, finance, product inventory and software development. Experienced in identifying and prioritizing high-value target accounts that align with the ideal customer profiles (ICP). Proficient in data analysis and interpretation of customer behavior, tracking engagement, and making data-driven decisions with systems like InsideView, Zoominfo and others. Background in building personalized and relevant content for specific accounts that resonates with each target account's pain points and needs. 10+ yrs of experience with marketing automation platforms, customer relationship management (CRM) systems for tracking and managing ABM campaigns like Pardot, Hubspot, Salesforce Marketing Cloud and others. Effective collaborator with sales teams, working closely to ensure seamless communication and coordination in targeting and response to engaging accounts. Background in setting measurable goals, tracking campaign performance, and assessing return on investment (ROI) to determine success. Proficient in managing multiple ABM campaigns simultaneously through strong project management skills to ensure deadlines are met and resources are allocated efficiently.
Selected work in this role
B2B & ABM Campaigns at Snap Finance
Built ABM nurture campaigns with new segments and interest-based messaging, coordinated lead handoff with Sales, and analyzed campaign ROI.
Enterprise Campaign Mgmt at Verizon
Martin targeted key accounts with pain-point-driven products, building a content strategy and solutions hub promoted via paid and organic media.
B2B Lead Generation Nurturing at Akeneo
Martin led campaign strategy, building and launching emails, landing pages, forms and journeys localized to US, EMEA, APAC, Germany and France.
Focus areas
Selected clients
Experience
Marketing Consultant at Chameleon Collective
- I
Digital Marketing Consultant at Independent Consultant
Account Director at EP+Co
Erwin Penland
- Management Supervisor
- Senior Account Supervisor
- Account Supervisor
- Senior Account Executive
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Account Executive at Erwin-Penland
Expertise
Work With
Martin
Interested in bringing Martin onto your transformation? Let’s start the conversation.
