Martin is a lifecycle, CRM & marketing strategy consultant who's helped companies like Verizon, Nielsen, and AARP build customer engagement and implement lead-generating communications for their products. Expertise in campaign creation, segmentation, and automation across a wide range of B2C and B2B Industries. Extensive background with marketing platforms and best practices for delivering personalized and engaging content across Email, SMS, In-App and Push Notifications. Experience with marketing automation tools like HubSpot, Salesforce Marketing Cloud, Klaviyo, Pardot and Customer.io for streamlining marketing campaigns, lead nurturing and customer journey automation. Effective project management skills to plan and execute marketing campaigns within deadlines and budgets, while coordinating with cross-functional teams. Understanding of digital marketing laws and regulations, including GDPR and CAN-SPAM Act, to ensure compliance and protect user data. Proficiency in designing and conducting A/B tests to optimize various elements of digital marketing campaigns, including ads, landing pages, and email content. Creation and interpretation of reports and dashboards to measure campaign performance, ROI, and customer acquisition costs. Skills in data visualization for clear reporting.
The roles Martin steps into. Select one to see how they work in it.
Martin creates B2B initiatives across telecom, finance, product inventory and software development. Experienced in identifying and prioritizing high-value target accounts that align with the ideal customer profiles (ICP). Proficient in data analysis and interpretation of customer behavior, tracking engagement, and making data-driven decisions with systems like InsideView, Zoominfo and others. Background in building personalized and relevant content for specific accounts that resonates with each target account's pain points and needs. 10+ yrs of experience with marketing automation platforms, customer relationship management (CRM) systems for tracking and managing ABM campaigns like Pardot, Hubspot, Salesforce Marketing Cloud and others. Effective collaborator with sales teams, working closely to ensure seamless communication and coordination in targeting and response to engaging accounts. Background in setting measurable goals, tracking campaign performance, and assessing return on investment (ROI) to determine success. Proficient in managing multiple ABM campaigns simultaneously through strong project management skills to ensure deadlines are met and resources are allocated efficiently.
Selected work in this role
B2B & ABM Campaigns at Snap Finance
Built ABM nurture campaigns with new segments and interest-based messaging, coordinated lead handoff with Sales, and analyzed campaign ROI.
Enterprise Campaign Mgmt at Verizon
Martin targeted key accounts with pain-point-driven products, building a content strategy and solutions hub promoted via paid and organic media.
B2B Lead Generation Nurturing at Akeneo
Martin led campaign strategy, building and launching emails, landing pages, forms and journeys localized to US, EMEA, APAC, Germany and France.
Focus areas
Financial Services
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Human & Personal Services
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Financial Services
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Financial Services
In 2020, amidst unprecedented challenges, Snap Finance faced critical leadership exits, an outdated corporate image, and evolving consumer behavior. Partnering with Chameleon Collective, Snap sought transformative solutions encompassing leadership, digital presence, and marketing workflows.Lead: Chameleon deployed an interim CMO to bridge leadership gaps. The seasoned CMO crafted a comprehensive strategy aligning with consumer behavior changes and reshaped Snap's direction. Transitioning to an interim Chief Strategy Officer, his strategic acumen continued to guide Snap's growth.Deliver: Strategic initiatives focused on Marketing and Communication, Data Optimization, and B2B Engagement. Customer journeys were revised, with targeted SMS and email protocols addressing app abandonment. Creative Operations Manager and Chameleon's creative team bolstered internal creative capacity. Data mapping strategies were refined, enhancing communication precision. An Account-Based Marketing strategy fortified B2B engagements. Crisis communication playbooks aided Snap during a data breach in 2022.Recruit: Chameleon supported leadership recruitment, placing an interim CMO and aiding in talent screening. Brand presence on key recruitment sites was refined.Impact: Snap's website applications during Black Friday peaked, surpassing previous records. Account-based marketing campaigns generated active leads, contributing to a massive pipeline. Chameleon's impact extended beyond numbers; Snap's executive team credited the partnership for growth in 2020 and 2021. The collaboration transformed Snap into a recognized leader in the Buy Now, Pay Later (BNPL) sub-prime financing niche. The interim leadership redefined processes, established project management systems, and enabled Snap to thrive independently.In summary, Chameleon Collective's collaboration with Snap Finance transcended traditional consultancy, representing a shared journey to redefine digital norms and propel the brand to new heights in the face of adversity.
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Retail & eCommerce
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Marketing Consultant at Chameleon Collective
Digital Marketing Consultant at Independent Consultant
Account Director at EP+Co
Erwin Penland
Account Executive at Erwin-Penland
Snap Finance
Verizon
B2B Lead Generation Nurturing at Akeneo
Lead Generation Nurturing at Anova Fertility & Reproductive Health
Subscription Member Benefits Specialist at AARP
Subscription Lifecycle Consultant at Meru Health
B2C Audience Segmentation at Janie and Jack
Interested in bringing Martin onto your transformation? Let’s start the conversation.