An Interim Marketing Lead Keeps Anova on Track

Chameleon Collective placed Amber Asberry as Anova's Interim Marketing Manager. While Anova's leadership focused on recruiting and retaining physicians and patients, Amber held the marketing function together and kept it running. Her work ranged from hiring and onboarding the Marketing Coordinator to coordinating physician video shoots and acting as the bridge between the CRM client and Chameleon's team. During intense multi-project phases, like the rollout of a new website or the integration of a new CRM system, she was a steady point of contact for both the Anova and Chameleon teams. Weekly status updates, coordination, and strategic input kept projects on track, on time, and on budget. She trained the Marketing Coordinator on organic social media best practices and handed off responsibilities cleanly to the newly appointed Marketing Manager.

Amber's interim role measurably shaped Anova's digital presence. On Instagram, followers grew from 2,569 to 2,756, with 47 new posts. On Facebook, followers rose from 318 to 1,300 while retaining 1,100 likes. On Twitter, followers climbed from 695 to 708 by the end of her term. These figures, covering just part of her tenure, point to the higher brand awareness and engagement Anova saw under her guidance.