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Fractional Director of Growth Marketing: Fractional Head of Growth and Director of Growth Marketing
Our senior fractional director of growth marketing brings operator-level judgment to your team. Senior fractional Heads of Growth, Directors of Growth Marketing, and Growth VPs for B2B SaaS, DTC, fintech, and PE-backed operators. Paid, lifecycle, conversion, and analytics as one operating function, at the altitude that fits your stage, without a full-time hire.
Talk to a Fractional Growth Leader
Our senior fractional director of growth marketing brings operator-level judgment to your team
Why teams hire our fractional director of growth marketing
Altitude calibrated to stage
Fractional Head of Growth, VP Growth, Director of Growth, same operator pool, calibrated to your stage. Smaller companies often want a fractional Director-level seat; larger companies want Head of Growth or VP altitude. We have both.
Full-funnel operator
A real growth leader owns the whole funnel, paid acquisition, lifecycle, conversion, analytics, as one operating function. Most "growth" hires specialize in one slice. Our growth leaders are full-funnel by background.
Channel-agnostic, math-honest
We don't resell Meta, Google, TikTok, HubSpot, Klaviyo, or any platform. The channel mix and tooling recommendation matches the program shape, not a partner commission.
Why hire a fractional Head of Growth or Director of Growth Marketing
Growth marketing leadership comes in three altitudes, Head/VP of Growth, Director of Growth Marketing, and Manager, and most growth-stage brands aren't sure which they actually need. The right answer depends on the maturity of the function, the complexity of the cross-channel operating model, and the level of executive-team partnership the role requires. Our fractional growth-leadership engagements span all three altitudes; the calibration session decides which fits.
Head of Growth vs Director of Growth Marketing, different altitude, different work
Head of Growth (and VP Growth) is C-suite-adjacent: strategy-and-cross-functional partnership, board-facing growth narrative, portfolio-level prioritization across acquisition, conversion, retention, and expansion. Director of Growth Marketing is execution-leaning: program ownership, team management, agency oversight, channel-level execution. Same function, different altitude. Smaller companies usually need a Director; larger companies need Head-of-Growth altitude. Most stage-mismatched growth hires fail because the company hired Director-level when they needed Head-of-Growth, or vice versa.
The first quarter is diagnostic + rebuild
Our growth-leadership engagements compress: week one is diagnostic; weeks 2-4 establish the 90-day plan and identify the 1-3 highest-leverage rebuilds (often a paid-channel re-architecture, lifecycle rebuild, or conversion-optimization program); weeks 4-12 execute against the plan.
Growth team development is part of the work
The most valuable thing a fractional Head of Growth leaves behind isn't a campaign or system, it's a stronger team. Coaching, hire plans, manager development, leveling frameworks. When the engagement ends, your growth team is more capable than when it started.
What our fractional growth-leadership engagements cover
- Paid-acquisition program ownership: channel mix, creative testing, attribution, agency or in-house model.
- Lifecycle marketing: trigger architecture, email and SMS programs, lead scoring, retention sequences.
- Conversion rate optimization: landing pages, demo signup, pricing pages, experimentation program.
- Growth analytics: attribution model, dashboard design, channel-level reporting, experimentation infrastructure.
- Funnel diagnostics: full-funnel leak analysis, MQL/SQL handoff, qualification logic, pipeline modeling.
- Agency portfolio management: agency selection or oversight, briefs, performance reviews.
- Growth team build: role architecture, hire plans, leveling, IC-to-manager development.
- Transition to permanent Head, VP, or Director: brief writing, candidate screening, onboarding.
How We Compare
| Feature | Chameleon Collective | Growth marketing agency | Full-time hire |
|---|---|---|---|
| Altitude-calibrated (Head / VP / Director) | Default, sub-rosters per altitude | Often single-shape scope | Hire-dependent |
| Full-funnel ownership | Yes, paid + lifecycle + conversion + analytics | Often channel-specialty agency | Yes, with right hire |
| Channel + tool agnostic | Yes | Often platform-aligned partner programs | Yes |
| Team development | Always part of the engagement | Rarely | Yes |
Frequently asked questions
Common questions from teams evaluating fractional Head of Growth and Director of Growth Marketing engagements.
Our fractional director of growth marketing advises: A Head of Growth (and similarly a VP Growth or Chief Growth Officer at larger scale) owns the cross-functional growth operating model: paid acquisition strategy, lifecycle and retention programs, conversion optimization, growth analytics, and partnership with sales and product on full-funnel outcomes. The role spans both strategy (board-level growth narrative, capital allocation across channels, hire and team architecture) and execution oversight (program-level decision-making, agency portfolio management, experiment prioritization). Different from a Director of Growth Marketing, who operates at execution altitude, running programs hands-on rather than setting strategy. Different from a fractional CMO, who owns marketing more broadly including brand and communications. Most companies arrive at the Head of Growth conversation needing the role between $10M and $100M revenue, where cross-functional growth complexity has outgrown a single Director but hasn't yet justified a full-time Chief Growth Officer seat.
Altitude. Head of Growth (or VP of Growth) is more strategic, board-facing, executive-team partner, sets cross-functional growth strategy, owns the growth P&L, partners with sales and product on retention and expansion. Director of Growth Marketing is more operational, team-management focused, channel-strategy leaning, owns the execution layer. Smaller companies need Director altitude; larger or more complex companies need Head-of-Growth altitude.
An agency executes against your brief, often inside a single channel. A fractional Head of Growth or Director writes the brief, sits on your side of the table, owns the full funnel across channels, manages the agencies, and develops your in-house team.
Week one: funnel review, channel and agency audit, reporting and analytics review. Weeks 2-4: diagnostic and 90-day plan. Weeks 4-12: execution. Most engagements ship measurable improvement inside the first quarter.
Director-altitude engagements run $15K-$25K per month at two to three days per week. Head-of-Growth or VP-altitude engagements run $25K-$45K per month given the executive-team partnership scope. Scoped to outcome.
Yes. Our Recruit practice runs the search; the fractional leader usually writes the brief and participates in finalist interviews. About 25% of engagements convert to permanent.
Directly. Chameleon Collective is a senior-only collective.
Related Services
Need a permanent Head of Growth or Director?
Some companies need a fractional Head of Growth or Director for two to four quarters. Others need a permanent Head of Growth, VP of Growth, or Director of Growth Marketing in seat. Our Recruit practice places senior growth leaders into IC, fractional, and executive roles.
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Get senior growth leadership in seat, at the altitude that fits
Two-week diagnostic across paid, lifecycle, conversion, and analytics. Head of Growth or Director altitude, your call.
