Serial entrepreneur Warren Struhl envisioned licorice as a premium, gift-worthy product - a far cry from its usual commodity status.
Licorice.com
Serial entrepreneur Warren Struhl envisioned licorice as a premium, gift-worthy product - a far cry from its usual commodity status. However, bringing this vision to life, from a brand perspective, proved challenging. The aim was not only to create a memorable and desirable product but also to encapsulate a brand philosophy that was, as yet, intangible.
