All case studies

Steve Rucker

Case studies delivered through Chameleon Collective.

eCommerce Transformation

Manufacturing & Industrial

eCommerce Transformation

Strategic assessment and interim leadership team set marine accessories manufacturer on course to quadruple online scale in two years.

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Interim Digital Revitalization

Healthcare & Life Sciences

Interim Digital Revitalization

Chameleon Collective embeds an interim marketing manager at Anova Fertility, growing its social following across platforms.

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Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

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Digital Marketing

Consumer Goods (CPG)

Digital Marketing

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.

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B2C Commerce

Consumer Goods (CPG)

B2C Commerce

Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.

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Website Transformation

Consumer Goods (CPG)

Website Transformation

Chameleon streamlines Samuel Hubbard's web process and redesigns the site around the user journey.

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Website Creation

Entertainment & Sports

Website Creation

Revamped digital presence drove remarkable uptick in user engagement and significant surge in traffic.

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Company Website Revamped

Retail & eCommerce

Company Website Revamped

A rebuilt site with custom modules makes exploring and buying Marla Aaron's jewelry effortless.

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T-H Marine Business Transformation

Manufacturing & Industrial

T-H Marine Business Transformation

A three-year eCommerce transformation drives T-H Marine to the fastest PE exit in the firm's history.

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SEO & Site Design

Manufacturing & Industrial

SEO & Site Design

Chameleon rebuilds Enviro Design Products on Shopify with aggressive SEO, growing its catalog from under 40 to nearly 3,500.

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Digital Marketing & Ecommerce

Consumer Goods (CPG)

Digital Marketing & Ecommerce

Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels.

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Creative Director Leadership

Consumer Goods (CPG)

Creative Director Leadership

An interim creative director refreshes Samuel Hubbard's catalogues, site, and email, lifting revenue and AOV.

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Website Design

Consumer Goods (CPG)

Website Design

Jessie Andrews, the creative force behind Bagatiba, brought her vision of "lavish yet affordable" jewelry to life.

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Bugaboo's digital transformation

Consumer Goods (CPG)

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

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Digital Transformation

Consumer Goods (CPG)

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organization in under a year.

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B2B & B2C Websites

Technology & Software

B2B & B2C Websites

In under six weeks, Chameleon builds Tangem's commerce and B2B sites and redesigns its crypto card.

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Transforming Email Strategy

Technology & Software

Transforming Email Strategy

Latest Greatest reaches nearly 60,000 subscribers and a 60% open rate, protecting Retention.com's deliverability.

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Transformative Website Revolution

Food & Beverage

Transformative Website Revolution

A redesigned site with a custom recipe module showcases Regal Springs' products in action.

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