Brand Awareness

The Client

Company: Blink Fitness
Website: blinkfitness.com
Industry: Health, Wellness and Fitness
Headquarters: united states
Employees: 501-1000

About Blink Fitness

Blink Fitness has been rebranded and acquired by PureGym, operating as PureGym US with 50+ budget gym locations across New York, New Jersey, Maryland, and Virginia. The company offers flexible, no-commitment gym memberships with 24/7 access targeting price-conscious fitness consumers in the mid-Atlantic region.

The Challenge

Persado, an AI platform offering meaningful communication solutions for brands, sought to heighten its own brand awareness and engage key B2B decision-makers. The primary objective was to fuel sales efforts and secure a strategic partnership with JPMorgan Chase through their inaugural integrated marketing campaign.

Our Approach

Chameleon Collective developed an all-encompassing strategy that targeted multiple touchpoints, ensuring Persado's brand presence was prominent in key markets. The campaign involved diverse elements like DOOH (Digital Out of Home), Mobile, Display, SEM, and strategic takeovers in the Wall Street Journal. This multifaceted approach leveraged various platforms to maximize reach and engagement.

The Impact

The campaign drastically amplified website traffic, with an 80% increase in monthly visitors and a staggering 181% boost in direct users. Almost 95% of the traffic during the campaign period were new users, signifying successful audience expansion. Mobile users to the website increased by 25%, indicating an effective cross-platform strategy. The campaign also optimized advertising efficiency, achieving a 50% reduction in market CPMs. In terms of monetary value, the campaign generated $85K of media value for the client. In essence, Persado's first integrated marketing campaign significantly outperformed expectations, securing a solid foundation for future marketing efforts.