Manufacturing & IndustrialConstruction & Infrastructure
A Bold New Identity For ABX
Chameleon builds ABX Packaging a full brand identity system in eight weeks, from positioning to merchandise.
ABX
The Client
- Company
- Abx
- Website
- abxsolutions.com.br
- Industry
- Telecommunications
- Headquarters
- brazil
About Abx
ABX Consulting (AB Tecnologia) is a Brazilian specialized consulting firm focused on technology, telecommunications, media, and content businesses. They provide business development, project acceleration, process optimization, technical audits, and M&A advisory services to clients in these sectors.
The Challenge
ABX Packaging, an industry leader in flexible packaging solutions, sought to refresh its brand image and marketing strategy. The goal was to differentiate ABX in the marketplace and invigorate employees with a new brand that captured their spirit and values.
Our Approach
Working in close collaboration with ABX's CEO and leadership team, Chameleon Collective crafted a unique positioning and messaging strategy. Within eight weeks, we developed a comprehensive brand identity system that encompassed a wide range of marketing assets, including sales presentations, corporate and product brochures, print advertising materials, stationery, corporate videos, and social media content.
Alongside these external marketing efforts, we overhauled ABX's internal communications strategy, introduced an email awareness campaign, and launched an online branded merchandise store to enhance employee engagement and pride in the new brand identity.
The Impact
The rebranding and marketing initiative brought excitement to both ABX Packaging and its stakeholders. The company's new brand identity helped it stand out in a crowded marketplace, while employees felt reinvigorated and united under the new positioning. This had a dual impact by reinforcing ABX's industry standing and fostering a strong internal culture aligned with the new brand.
The Work
Practice Areas
Brand StrategyBrand IdentityBranding