A Bold New Identity For ABX

Working in close collaboration with ABX's CEO and leadership team, Chameleon Collective crafted a unique positioning and messaging strategy. Within eight weeks, we developed a comprehensive brand identity system that encompassed a wide range of marketing assets, including sales presentations, corporate and product brochures, print advertising materials, stationery, corporate videos, and social media content. Alongside these external marketing efforts, we overhauled ABX's internal communications strategy, introduced an email awareness campaign, and launched an online branded merchandise store to enhance employee engagement and pride in the new brand identity.

The rebranding and marketing initiative brought excitement to both ABX Packaging and its stakeholders. The company's new brand identity helped it stand out in a crowded marketplace, while employees felt reinvigorated and united under the new positioning. This had a dual impact by reinforcing ABX's industry standing and fostering a strong internal culture aligned with the new brand.