Manufacturing & IndustrialRetail & eCommerce
Branding Relaunch
Full brand identity, messaging, and go-to-market assets launched Tune as a compelling player in commercial cannabis lighting in under three months.
Micah Antoni, LLC
The Client
- Company
- Micah Antoni, LLC
- Website
- micahantoni.com
- Headquarters
- US
- Employees
- 1-10
About Micah Antoni
Micah Antoni is a luxury fine jewelry brand specializing in high-end, architecturally-inspired pieces crafted from precious metals and gemstones. The company operates as a direct-to-consumer e-commerce business with a focus on distinctive design collections including Intricata, Tracery, Entwined, and Verdure.
The Challenge
Tune, a budding developer and manufacturer of full-spectrum LED lighting and energy systems, faced the task of creating a unique brand identity to capture the attention of commercial cannabis growers. With the mission to stand out in a competitive market, they also aimed to position their brand as the premier provider of LED lighting and energy systems.
Our Approach
Chameleon Collective embarked on a thorough branding process that began with a meticulous naming procedure, eventually deciding on 'Tune'. The comprehensive brand strategy included a fresh logo, engaging packaging, and targeted messaging for diverse audiences. A new visual identity system and a strategic communications plan were part of this extensive rebranding exercise. The team devoted time to pinpoint Tune's core purpose and story, using this foundation to connect more deeply with customers. These brand elements culminated in a new website, sales kit, and trade show materials.
The Impact
In less than three months, Tune transformed from a newcomer to an attractive, compelling brand in the cannabis space. Chameleon's work not only facilitated Tune's market launch but also led to a more profound engagement with their customers. Chameleon continued to support Tune in their subsequent phases to reinforce and deepen relationships with their customers, setting Tune up for long-term success.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Brand IdentityBrand StrategyBrand PositioningCustomer SegmentationTarget AudienceCommunication StrategiesWeb Design