About
Over the course of his 25+ year career, Cave has named numerous brands and developed identities across a range of industries including food & beverage, technology, direct-to-consumer, cannabis, and sporting goods industries. Since he is a Creative Director with expertise in Branding & Design, he is keenly aware of how to make a brand distinctive. His clients include naming for Tune (cannabis grow lighting system), Hum (sugar-free chewing gum), Plush (gelato), Super Natural (healthy vegetable snack brand), Stevita Boost (sugar-free drink mix), and SmartFlex (sports protective gear technology). Cave creates brand names & visual identities that provoke curiosity, engage, and persuade. Before becoming a Chameleon, he worked as a brand design consultant at Freshmade, a leading design agency for food brands, as well as LPK, a global branding agency, specializing in strategy, design, branding, & brand innovation. Matt was also the founder and creative director of Crave, a leading branding & design agency. He lives in Asheville, North Carolina with his fiancée Julie and their dogs Romeo & Jax. When not designing or creating fine art, Matt's hiking or biking.
How Matt helps
The roles Matt steps into. Select one to see how they work in it.
Naming & Identity Designer
Over the course of his 25+ year career, Cave has named numerous brands and developed identities across a range of industries including food & beverage, technology, direct-to-consumer, cannabis, and sporting goods industries. Since he is a Creative Director with expertise in Branding & Design, he is keenly aware of how to make a brand distinctive. His clients include naming for Tune (cannabis grow lighting system), Hum (sugar-free chewing gum), Plush (gelato), Super Natural (healthy vegetable snack brand), Stevita Boost (sugar-free drink mix), and SmartFlex (sports protective gear technology). Cave creates brand names & visual identities that provoke curiosity, engage, and persuade. Before becoming a Chameleon, he worked as a brand design consultant at Freshmade, a leading design agency for food brands, as well as LPK, a global branding agency, specializing in strategy, design, branding, & brand innovation. Matt was also the founder and creative director of Crave, a leading branding & design agency. He lives in Asheville, North Carolina with his fiancée Julie and their dogs Romeo & Jax. When not designing or creating fine art, Matt's hiking or biking.
Selected work in this role
Brand Identity Designer & Creative Director at Tune Enterprises
The new brand identity for Tune included naming, logo design, identity system, packaging, and website design for the innovative lighting company aimed at indoor cannabis growers.
Brand Identity Designer & Creative Director at G-Form
The brand identity project for G-Form included naming the revolutionary technology - SmartFlex. It creates uninhibited freedom of motion & delivers the ultimate fit for athletes.
Brand Identity Designer & Creative Director at Chairman Mom, Inc.
Matt led the rebrand of Tutti Puffs, a healthy vegetable snack brand, including renaming it - Super Natural. The project included logo design, packaging, visual identity & website.
Focus areas
Selected clients
Case studies
Human & Personal Services
Transforming Email Strategy
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Technology & Software
SwipeClock Business Transformation
SwipeClock, a successful player in traditional channel sales, envisioned a shift to a Direct SaaS model targeting the SMB/SME sector. Challenges included leadership gaps, new product releases, and integrating multiple products under one unified platform. Chameleon Collective's transformative model addressed these dual challenges by leading ambitiously, delivering effectively, and recruiting judiciously.In the "Lead" phase, Chameleon's strategist sized up the market, while interim CRO and CMO re-envisioned sales tactics and crafted a tailored Sales Playbook. Simultaneously, a VP of Sales and Head of Marketing were sought with deep B2B SMB HR SaaS expertise.During the "Deliver" phase, Performance Marketing experts initiated new paid media channels and optimized existing content assets for enhanced online visibility. A team rejuvenation addressed underperforming elements, leading to the unveiling of an integrated product suite.In "Recruit," Chameleon crafted an executive leadership blueprint, identifying seasoned leaders for pivotal full-time roles. This strategic integration fortified SwipeClock for enduring excellence.The impact was profound, with SwipeClock's revenue soaring to a commendable seven-figure benchmark in just eight months. Chameleon's strategic guidance positioned SwipeClock as a formidable player in the SMB/SME domain. The recruited VP of Sales and Head of Marketing played instrumental roles in driving robust growth and reinforcing brand prominence.SwipeClock's CEO, Coleman Barney, expressed gratitude for Chameleon Collective's invaluable partnership, citing their commitment to quality, speed, and seamless senior executive recruitment. The impact extended beyond business metrics, shaping the overarching vision and direction of SwipeClock.
Experience
Founder & Creative Director at Cavehaus
Brand Identity Designer + Creative Director at Chameleon Collective
Brand Consultant at Freshmade
Brand Designer, Retail team at LPK at LPK
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Co-Founder & Creative Director at Crave, Inc
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Brand Identity Designer & Creative Director at Tune Enterprises
- G
Brand Identity Designer & Creative Director
Expertise
Work With
Matt
Interested in bringing Matt onto your transformation? Let’s start the conversation.
