Matt Cave

Empowered Buildings brand identity & sales deck

A group of brand identity, copywriting and marketing collateral experts from Chameleon Collective came together help launch a new SaaS and engineering company called Empowered Buildings. The project involved working with various stakeholders and leaders to deeply understand their industry, product, service and customers. Working side by side we crafted a visual identity as well as a voice and tone to set a professional presentation while also differentiating their brand in a crowded marketplace. Next we crafted the content strategy and full design of a sales deck their business development team could utilize in market. The deck beautifully captured the newly created identity design while showcasing the product and service offerings.

Branding Relaunch

Brand Identity & Packaging

SwipeClock Business Transformation

SwipeClock, a successful player in traditional channel sales, envisioned a shift to a Direct SaaS model targeting the SMB/SME sector. Challenges included leadership gaps, new product releases, and integrating multiple products under one unified platform. Chameleon Collective's transformative model addressed these dual challenges by leading ambitiously, delivering effectively, and recruiting judiciously.In the "Lead" phase, Chameleon's strategist sized up the market, while interim CRO and CMO re-envisioned sales tactics and crafted a tailored Sales Playbook. Simultaneously, a VP of Sales and Head of Marketing were sought with deep B2B SMB HR SaaS expertise.During the "Deliver" phase, Performance Marketing experts initiated new paid media channels and optimized existing content assets for enhanced online visibility. A team rejuvenation addressed underperforming elements, leading to the unveiling of an integrated product suite.In "Recruit," Chameleon crafted an executive leadership blueprint, identifying seasoned leaders for pivotal full-time roles. This strategic integration fortified SwipeClock for enduring excellence.The impact was profound, with SwipeClock's revenue soaring to a commendable seven-figure benchmark in just eight months. Chameleon's strategic guidance positioned SwipeClock as a formidable player in the SMB/SME domain. The recruited VP of Sales and Head of Marketing played instrumental roles in driving robust growth and reinforcing brand prominence.SwipeClock's CEO, Coleman Barney, expressed gratitude for Chameleon Collective's invaluable partnership, citing their commitment to quality, speed, and seamless senior executive recruitment. The impact extended beyond business metrics, shaping the overarching vision and direction of SwipeClock.