Financial ServicesTechnology & Software
Healthcare Chief Marketing Officer
Built brand, demand gen, and team stability in 8 weeks, driving MQL velocity and lead activity increases for the healthcare tech company.
Waystar
The Challenge
Waystar, a fast-growing healthcare technology company, found itself in a position of needing strong interim leadership to sustain its marketing activities and launch their brand within an ambitious 8-week timeframe. The challenge was twofold: Stabilizing the team and simultaneously driving the brand's market debut.
Our Approach
Chameleon Collective was brought in to meet this challenge, deploying an Interim Chief Marketing Officer and a cadre of marketing experts. Our first task was to develop a new brand that resonated with Waystar's core mission and values. In parallel, our team launched into creating robust demand generation capabilities to drive brand awareness and market penetration.
We expedited organizational changes, developing brand assets such as promotional videos and a new website, redefining team focuses, rolling out efficient internal processes, and optimizing acquisition funnels - all within 30% of the initially allotted time.
The Impact
The swift and strategic action of Chameleon Collective produced substantial results for Waystar. The company experienced an uptick in Marketing Qualified Lead (MQL) velocity from event/digital lead sources and a noticeable increase in lead activity per team member. Our efforts effectively fortified Waystar's marketing function, ensuring the team's stability and driving the brand's successful launch within the tight timeframe.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Brand StrategyDigital ContentBranding CampaignsAdvertising CampaignsCampaign Management