Interim Head Of Growth Marketing

The Client

Company: Erno Laszlo
Website: ernolaszlo.com
Industry: Cosmetics
Headquarters: new york, united states
Employees: 101-200

About Erno Laszlo

Erno Laszlo is a legacy luxury skincare brand founded in 1927, known for clinical-grade, science-backed formulations and iconic products like the Phelityl Collection and Hydra-Therapy Memory Gel Sleep Mask. The brand operates as a direct-to-consumer e-commerce business with a loyalty program ("The Institute") and has built a modern following around its…

The Challenge

Erno Laszlo, a celebrity-favorite skincare brand with a century of heritage and luxury status, needed to reach new customers to scale beyond its loyal base. Accelerating eCommerce across digital channels was the goal, but a leadership gap in performance marketing was holding it back.

Our Approach

As Interim Head of Growth Marketing, a Chameleon Collective executive reshaped Erno Laszlo's digital marketing. They first built a clear growth marketing org structure and KPIs to guide activity, then fostered a performance-oriented, data-driven culture focused on customer lifetime value, adopted across the company and its agency partners. They filled the acquisition funnel profitably across paid media, affiliate marketing, email, organic social, and influencer strategy.

The Impact

Under Chameleon's interim leadership, Erno Laszlo achieved double-digit eCommerce growth and significantly accelerated new customer acquisition.

Interim Growth Leadership Drives Double-Digit eCommerce

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas