Education & Training
Interim Growth Leadership Drives Double-Digit eCommerce
Chameleon's interim Head of Growth Marketing rebuilds Erno Laszlo's performance marketing, driving double-digit eCommerce growth.
Erno Laszlo
The Client
- Company
- Erno Laszlo
- Website
- ernolaszlo.com
- Industry
- Cosmetics
- Headquarters
- new york, united states
- Employees
- 101-200
About Erno Laszlo
Erno Laszlo is a prominent skincare brand founded in 1927 by Dr. Erno Laszlo, who pioneered modern skincare techniques.
The Challenge
Erno Laszlo, a celebrity-favorite skincare brand with a century of heritage and luxury status, needed to reach new customers to scale beyond its loyal base. Accelerating eCommerce across digital channels was the goal, but a leadership gap in performance marketing was holding it back.
Our Approach
As Interim Head of Growth Marketing, a Chameleon Collective executive reshaped Erno Laszlo's digital marketing. They first built a clear growth marketing org structure and KPIs to guide activity, then fostered a performance-oriented, data-driven culture focused on customer lifetime value, adopted across the company and its agency partners. They filled the acquisition funnel profitably across paid media, affiliate marketing, email, organic social, and influencer strategy.
The Impact
Under Chameleon's interim leadership, Erno Laszlo achieved double-digit eCommerce growth and significantly accelerated new customer acquisition.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Digital MarketingSearch AdvertisingAffiliate MarketingMarketing AnalyticsKPI ManagementSocial Media AdvertisingInfluencer Marketing