Consumer Goods (CPG)
790% Organic Traffic Growth After a Brand Merge
An SEO migration of four brands into Sunless.com lifts organic traffic 790%, to 38,000 visits a month.
Mystic Tan
The Client
Sunless
- Company
- Sunless
- Website
- sunless.com
- Headquarters
- US
About Sunless
com/Innove Inc) is the global industry leader in sunless tanning solutions with over 20 years of experience. They manufacture and operate three major spray tanning brands - Mystic Tan, VersaSpa, and Norvell - providing both automated spray booth equipment and professional tanning solutions to salons and consumers.
The Challenge
Sunless faced a complex task: integrating the digital footprints of four separate brands into Sunless.com while keeping the SEO value and organic traffic of those brands intact.
Our Approach
Chameleon Collective aligned closely with Sunless stakeholders to understand the sunless tanning industry and its discerning customers. Our approach went beyond a basic SEO audit. We built a roadmap and delivered a new ecommerce experience that would smoothly channel customers from search engines into the refreshed Sunless.com.
The Impact
Organic traffic leapt from 4,800 visits a month to 38,000, a 790% surge. That wave of traffic translated directly into more sales and growing revenue. SEO, once seen as an auxiliary growth driver, became a robust owned channel for the business.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Search Engine OptimizationE-Commerce Marketing