Consumer Goods (CPG)

790% Organic Traffic Growth After a Brand Merge

An SEO migration of four brands into Sunless.com lifts organic traffic 790%, to 38,000 visits a month.

Mystic Tan

The Client

Company: Sunless Inc
Website: sunlessinc.com
Industry: Cosmetics
Headquarters: Macedonia, US
Employees: 101-200

About Sunless

Sunless Inc. (now operating under the parent brand INNOVÉ Beauty & Wellness) manufactures and sells spray tanning and skincare equipment for the professional beauty industry, including the Mystic, VersaSpa, Norvell, and WellFit product lines.

The Challenge

Sunless faced a complex task: integrating the digital footprints of four separate brands into Sunless.com while keeping the SEO value and organic traffic of those brands intact.

Our Approach

Chameleon Collective aligned closely with Sunless stakeholders to understand the sunless tanning industry and its discerning customers. Our approach went beyond a basic SEO audit. We built a roadmap and delivered a new ecommerce experience that would smoothly channel customers from search engines into the refreshed Sunless.com.

The Impact

Organic traffic leapt from 4,800 visits a month to 38,000, a 790% surge. That wave of traffic translated directly into more sales and growing revenue. SEO, once seen as an auxiliary growth driver, became a robust owned channel for the business.

The Work

Featured Expert

The Chameleon who led this engagement.

SEO Migration Specialist

Tom Dehnel

View profile

Practice Areas

Search Engine OptimizationE-Commerce Marketing

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