Personal workB
Building the Infrastructure for Bold Expansion
Susan as CRM Infrastructure Strategist
About
Susan believes that a strong, scalable, process-driven foundation is essential to allow marketing and sales teams to thrive. Therefore she creates structure, process, and program management for marketing teams. And she implements the technology to build the funnel the right way from Day One. With an emphasis on marketing strategy, content marketing, data, and demand generation, Susan provides the tools, resources, and support needed to amplify marketing efforts. Susan has more than 20 years of experience in marketing for small and midsize businesses, and she is well-versed in marketing system implementation and the end-to-end lead management strategies that businesses need for successful marketing and sales activities. System expertise includes: HubSpot, Pardot, Marketo, Salesforce, Zapier, and LeanData. Susan's industry experience includes: Staffing, FinTech, commercial insurance (InsurTech), professional services, and high tech (machine learning & AI, data storage, vertical search, SaaS, PaaS). She received a BA in Communication from UC Davis.
Works acrossCA · US
How Susan helps
The roles Susan steps into. Select one to see how they work in it.
Role
CRM Strategist
Susan believes that a strong, scalable, process-driven foundation is essential to allow marketing and sales teams to thrive. Therefore she creates structure, process, and program management for marketing teams. And she implements the technology to build the funnel the right way from Day One. With an emphasis on marketing strategy, content marketing, data, and demand generation, Susan provides the tools, resources, and support needed to amplify marketing efforts. Susan has more than 20 years of experience in marketing for small and midsize businesses, and she is well-versed in marketing system implementation and the end-to-end lead management strategies that businesses need for successful marketing and sales activities. System expertise includes: HubSpot, Pardot, Marketo, Salesforce, Zapier, and LeanData. Susan's industry experience includes: Staffing, FinTech, commercial insurance (InsurTech), professional services, and high tech (machine learning & AI, data storage, vertical search, SaaS, PaaS). She received a BA in Communication from UC Davis.
Selected work in this role
Marketo Clean Up and Reset at Origin Investments
Provided training and best practices to team. Cleaned 1,200+ duplicate and unused data fields resulting in ~60 to be actively used. Provided troubleshooting for programs.
Marketing Automation Implementation, Demand Gen Leader at Grammarly
Designed and implemented marketing automation and lead management strategy for Grammarly. Integrated Pardot with SFDC, Drift, Chili Piper, Clearbit, Zapier, and other tools.
Interim Head of Marketing at CLARA
Optimized HubSpot/Salesforce implementation and launched ABM strategy to drive engagement from 50%+ of target accounts. Increased media reach by 300% through thought leadership.
Focus areas
CRM StrategyHubSpotLead ManagementContent Marketing
Selected clients
Chameleon Collective work
Engagements Susan delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Susan’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workWriting
Experience
Marketing Consultant & Partner at Chameleon Collective
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Marketing Consultant at Martindill Marketing
Marketing Operations Strategist for Neat.no at Chameleon Collective
Data Analysis and Storytelling at Grammarly at Chameleon Collective
Interim Head of Marketing at ChairmanMe at Chameleon Collective
Salesforce & Pardot Strategist for Intellihealth at
Expertise
SalesforceStandard SQLData Quality AssessmentHubSpot CRMMailchimpMarketoPardot (CRM Software)Content StrategyMarketing AutomationCommunication StrategiesMarketing CalendarAccount Management+19 more
Work With
Susan
Interested in bringing Susan onto your transformation? Let’s start the conversation.
