About
Susan believes that a strong, scalable, process-driven foundation is essential to allow marketing and sales teams to thrive. Therefore she creates structure, process, and program management for marketing teams. And she implements the technology to build the funnel the right way from Day One. With an emphasis on marketing strategy, content marketing, data, and demand generation, Susan provides the tools, resources, and support needed to amplify marketing efforts. Susan has more than 20 years of experience in marketing for small and midsize businesses, and she is well-versed in marketing system implementation and the end-to-end lead management strategies that businesses need for successful marketing and sales activities. System expertise includes: HubSpot, Pardot, Marketo, Salesforce, Zapier, and LeanData. Susan's industry experience includes: Staffing, FinTech, commercial insurance (InsurTech), professional services, and high tech (machine learning & AI, data storage, vertical search, SaaS, PaaS). She received a BA in Communication from UC Davis.
How Susan helps
The roles Susan steps into. Select one to see how they work in it.
CRM Strategist
Susan believes that a strong, scalable, process-driven foundation is essential to allow marketing and sales teams to thrive. Therefore she creates structure, process, and program management for marketing teams. And she implements the technology to build the funnel the right way from Day One. With an emphasis on marketing strategy, content marketing, data, and demand generation, Susan provides the tools, resources, and support needed to amplify marketing efforts. Susan has more than 20 years of experience in marketing for small and midsize businesses, and she is well-versed in marketing system implementation and the end-to-end lead management strategies that businesses need for successful marketing and sales activities. System expertise includes: HubSpot, Pardot, Marketo, Salesforce, Zapier, and LeanData. Susan's industry experience includes: Staffing, FinTech, commercial insurance (InsurTech), professional services, and high tech (machine learning & AI, data storage, vertical search, SaaS, PaaS). She received a BA in Communication from UC Davis.
Selected work in this role
Marketo Clean Up and Reset at Origin Investments
Susan cleaned 1,200+ duplicate and unused data fields down to ~60 in active use, trained the team on best practices, and troubleshot programs.
Marketing Automation Implementation, Demand Gen Leader at Grammarly
Designed Grammarly's marketing automation and lead management strategy, integrating Pardot with SFDC, Drift, Chili Piper, Clearbit, and Zapier.
Interim Head of Marketing at CLARA
Optimized HubSpot/Salesforce and launched ABM strategy that engaged 50%+ of target accounts, growing media reach 300% through thought leadership.
Focus areas
Selected clients
Writing
Experience
Chameleon Collective
- Marketing Consultant & Partner
- Marketing Operations Strategist for Neat.no
- Data Analysis and Storytelling at Grammarly
- Interim Head of Marketing at ChairmanMe
- Salesforce & Pardot Strategist for Intellihealth
- Marketo & Salesforce Clean Up Project at Origin Investments
- Pardot Implementation & Demand Generation Leadership at Grammarly
- M
Marketing Consultant at Martindill Marketing
Director of Marketing at Guardian Analytics
- S
Director of Marketing at SimplyHired
Expertise
Work With
Susan
Interested in bringing Susan onto your transformation? Let’s start the conversation.
