Verishop merchandising & creative leadership

The Client

Company: Italist (operating at verishop.com domain)
Website: verishop.com
Industry: Retail
Headquarters: united states

About Italist (operating at verishop.com domain)

com domain) is a luxury fashion e-commerce marketplace connecting European boutiques directly with global consumers, offering authentic designer goods at 40-70% below US retail prices. The company operates an inventory-light, marketplace model sourcing from Italian and European independent boutiques, positioning itself as the cross-border arbitrage play in…

The Challenge

Verishop, a startup backed by Lightspeed and led by Snapchat's former Chief Strategy Officer Imran Khan, was set to launch in June 2019. With the clock ticking, it needed to quickly build a high-performance merchandising team that was comfortable in a multi-brand environment and both entrepreneurial and analytical.

Our Approach

Imran entrusted Chameleon Collective with the task, recognizing our industry experience and ability to quickly understand the company's exact talent needs. We ran a targeted recruitment drive focused on Verishop's specifications and placed the first two key hires: the Director of Apparel and the Lead Buyer for Home. Their strong performance led to another critical task: hiring a Creative Director, whom we identified and onboarded in less than three weeks, further reinforcing Verishop's leadership team ahead of launch.

The Impact

The recruitment drive helped Verishop quickly build a capable merchandising leadership team, including a Creative Director, setting a strong foundation for its successful launch in June 2019. With that leadership in place, Verishop was well equipped to navigate the competitive, fast-paced startup landscape.

A Merchandising Team Built for Launch

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas