Financial ServicesTechnology & Software
A Sharper Brand Voice and New Website
Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.
Novidea
The Client
- Company
- Novidea Software
- Website
- novideasoft.com
- Industry
- Computer Software
About Novidea Software
Novidea is a B2B enterprise SaaS company providing cloud-native insurance management software built on Salesforce. They serve insurance brokers, MGAs (Managing General Agents), coverholders, and hybrid fronting carriers with a comprehensive platform managing the entire insurance distribution lifecycle.
The Challenge
Novidea, a cloud-native, data-powered insurance management platform, faced a pressing need to sharpen its brand voice and revitalize its digital presence.
Our Approach
Chameleon Collective set out to uncover Novidea's unique essence. Through immersive discovery sessions with key stakeholders, we defined core values and corporate messages to guide the work. Recognizing the brand's diverse audience, we tailored messages for each, including the specific needs of UK and US clients. That groundwork led to fresh website content and an engaging corporate video featured on the homepage.
The Impact
With the revamped website live, Novidea saw a rise in brand engagement. Consistent PR, led by Chameleon Collective, generated earned media that reinforced the website's new core messaging. The result was a satisfied client and a stronger partnership, with Chameleon Collective continuing to lead Novidea's PR and content marketing.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Public RelationsContent MarketingCopywritingBrand MessagingBrand Positioning