A Sharper Brand Voice and New Website

Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.

Novidea

The Client

Company: Novidea Software
Website: novideasoft.com
Industry: Computer Software

About Novidea Software

Novidea is a B2B enterprise SaaS company providing cloud-native insurance management software built on Salesforce. They serve insurance brokers, MGAs (Managing General Agents), coverholders, and hybrid fronting carriers with a comprehensive platform managing the entire insurance distribution lifecycle.

The Challenge

Novidea, a cloud-native, data-powered insurance management platform, faced a pressing need to sharpen its brand voice and revitalize its digital presence.

Our Approach

Chameleon Collective set out to uncover Novidea's unique essence. Through immersive discovery sessions with key stakeholders, we defined core values and corporate messages to guide the work. Recognising the brand's diverse audience, we tailored messages for each, including the specific needs of UK and US clients. That groundwork led to fresh website content and an engaging corporate video featured on the homepage.

The Impact

With the revamped website live, Novidea saw a rise in brand engagement. Consistent PR, led by Chameleon Collective, generated earned media that reinforced the website's new core messaging. The result was a satisfied client and a stronger partnership, with Chameleon Collective continuing to lead Novidea's PR and content marketing.

The Work

The Team

The Chameleons who delivered this engagement.

Brian Beise

Brand Copywriter

Michelle Barry

PR Strategist

Practice Areas

Public RelationsContent MarketingCopywritingBrand MessagingBrand Positioning

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