Consumer Goods (CPG)Education & Training
A Creative Team for SpoiledChild's NYC Launch
Chameleon recruits SpoiledChild a creative director and team for its NYC out-of-home launch.
SpoiledChild
The Client
- Company
- Spoiledchild
- Website
- spoiledchild.com
- Industry
- Personal Care Product Manufacturing
- Headquarters
- United States
About Spoiledchild
SpoiledChild is a digital-led wellness brand that seeks to empower consumers with high-quality products tailored to their unique needs. The company operates under a direct-to-consumer model, emphasizing data-driven personalization and sustainable practices.
The Challenge
SpoiledChild, an innovative direct-to-consumer wellness brand from Oddity, the parent company of Il Makiage, set out to revolutionize the approach to aging. It needed a creative team that could mirror its disruptive mindset and embody a specific, tongue-in-cheek vibe to drive its brand messaging.
Our Approach
As expert recruiters, Chameleon Collective was enlisted to build this creative team. The challenge was finding talent that matched the brand's distinctive tone and style, starting with a Creative Director. Using our network and sourcing strategies, we identified the right candidates and placed a Creative Director, a Senior Graphic Designer, and a freelance copywriter, each embodying SpoiledChild's unique brand ethos.
The Impact
With the new creative team in place, SpoiledChild had a highly successful out-of-home (OOH) launch in New York City in February 2022. Since then, we've continued the partnership, helping SpoiledChild grow its creative and brand marketing teams to extend its market presence and influence.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Talent Acquisition