Recruiting Dormify's Permanent Head of Growth

Chameleon recruits Dormify's permanent Head of Growth to carry its paid search, social, and affiliate marketing forward.

Dormify

The Client

Company: Dormify
Website: dormify.com
Industry: Consumer Goods
Headquarters: San Francisco, united states
Employees: 101-200

About Dormify

Dormify is a specialized e-commerce retailer focused on dorm room furniture, bedding, and decor for college students. The company operates under the Williams-Sonoma Inc.

The Challenge

Dormify, a startup known for transforming dorm rooms into vibrant spaces for Gen Z and millennials, was poised for growth and wanted to strengthen its paid search and social strategies. As its consulting period with Chameleon Collective wound down, it needed a permanent Head of Growth to lead marketing and affiliate programs.

Our Approach

Chameleon Collective's Executive Recruiting team, led by Melissa Pacheco and Laura Knoll, ran extensive research focused on direct-to-consumer brands and startups with strong growth. They sought a candidate with deep acquisition and retention marketing skills plus affiliate marketing experience.

The Impact

The search placed a new Head of Growth at Dormify who exceeded expectations, driving real gains in social following and sales. The new leader has been a strong fit for Dormify's culture and growth needs, fueling its momentum and setting it up for the future.