Human & Personal Services
Recruiting Dormify's Permanent Head of Growth
Chameleon recruits Dormify's permanent Head of Growth to carry its paid search, social, and affiliate marketing forward.
Dormify
The Client
- Company
- Dormify
- Website
- dormify.com
- Industry
- Consumer Goods
- Headquarters
- San Francisco, united states
- Employees
- 101-200
About Dormify
Dormify is a specialized e-commerce retailer focused on dorm room furniture, bedding, and decor for college students. The company operates under the Williams-Sonoma Inc.
The Challenge
Dormify, a startup known for transforming dorm rooms into vibrant spaces for Gen Z and millennials, was poised for growth and wanted to strengthen its paid search and social strategies. As its consulting period with Chameleon Collective wound down, it needed a permanent Head of Growth to lead marketing and affiliate programs.
Our Approach
Chameleon Collective's Executive Recruiting team, led by Melissa Pacheco and Laura Knoll, ran extensive research focused on direct-to-consumer brands and startups with strong growth. They sought a candidate with deep acquisition and retention marketing skills plus affiliate marketing experience.
The Impact
The search placed a new Head of Growth at Dormify who exceeded expectations, driving real gains in social following and sales. The new leader has been a strong fit for Dormify's culture and growth needs, fueling its momentum and setting it up for the future.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Talent AcquisitionExecutive Recruitment