Growth marketing agency results, run by operators instead of account managers

Most agencies staff your account with junior managers and reserve the senior names for the pitch. Chameleon runs the growth marketing agency model with operators who have held the seat. Carrie McCament has led brand and growth; Erin Flaxman has owned growth as a Chief Growth Officer; Kevin Flannery runs senior paid-search and SEM growth. The operator who scopes your plan is the operator who runs it.

Most growth stalls because one channel gets optimized while the funnel leaks elsewhere. We work acquisition, conversion, and retention together, instrument the experiments, and double down on the loops that pay back. That is how growth compounds instead of plateauing.

If you need a single leader, a growth marketing consultant or fractional CMO covers it. The difference from a typical agency is simple: you work directly with the senior operator driving the growth, not a junior account team learning your business.

Scope follows your model and stage, pulling from the disciplines that move together under one accountable leader:

• Paid acquisition: search, social, and retargeting managed to contribution margin and payback, not clicks.
• Conversion and CRO: landing, onboarding, and funnel work that turns traffic into customers.
• Lifecycle and retention: email, SMS, loyalty, and the segmentation that lifts repeat rate and LTV.
• Organic and content: SEO and content loops that lower blended CAC over time.
• Experimentation and analytics: the testing system and measurement that tell you what to scale.
• Interim and fractional leadership: a growth lead or CMO in the seat to own the number.