A brand identity and marketing collateral design system for a SaaS

Launched a SaaS company with full visual identity, voice and tone, and a sales deck that differentiated them in a crowded marketplace.

The Sasha Group

Overview

A group of brand identity, copywriting and marketing collateral experts from Chameleon Collective came together help launch a new SaaS and engineering company called Empowered Buildings.

The project involved working with various stakeholders and leaders to deeply understand their industry, product, service and customers. Working side by side we crafted a visual identity as well as a voice and tone to set a professional presentation while also differentiating their brand in a crowded marketplace.

Next we crafted the content strategy and full design of a sales deck their business development team could utilise in market. The deck beautifully captured the newly created identity design while showcasing the product and service offerings.

The Client

Company: The Sasha Group
Website: thesashagroup.com
Industry: Advertising Services
Headquarters: united states
Employees: 101-200

About The Sasha Group

The Sasha Group, founded in 2019, is a VaynerX company dedicated to helping brands of all sizes achieve meaningful growth through integrated marketing solutions that place social at the center. They aim to enhance consumer engagement by delivering impactful messages across various platforms, harnessing both creative production and media placement expertise.

The Challenge

Empowered Buildings, a new SaaS and engineering company serving commercial and residential buildings, needed to launch with a clear brand identity and professional marketing materials to differentiate itself in a crowded marketplace.

Our Approach

Chameleon Collective's brand identity, copywriting, and marketing collateral experts worked closely with stakeholders and leaders to understand the industry, product, service, and customers. The team crafted a visual identity and voice and tone to establish professional presentation and market differentiation. They then developed a content strategy and fully designed sales deck that captured the new identity while showcasing product and service offerings.