Transportation & Logistics
Recruiting Graphite's First In-House Marketing Leader
Chameleon recruits Graphite's first B2B Director of Marketing, then two more hires, to scale its Fortune 500 marketplace.
Graphite
The Client
- Company
- Graphite
- Website
- graphite.fr
- Industry
- Graphic Design
- Headquarters
- CANEJAN, france
About Graphite
Graphite is a boutique graphic design and web communication studio based in Bordeaux, France, operating since 1993 (31 years). They specialize in creating brand identities, websites, and print materials for a diverse clientele across sectors including technology, real estate, jewelry, industrial companies, and spirits.
The Challenge
Graphite, a B2B startup marketplace that connects B2B marketers with Fortune 500 companies for interim leadership roles, was preparing to scale and needed its first in-house marketer: a B2B Director of Marketing with demand generation expertise, marketing operations experience, and a sharp approach to budget allocation across paid channels.
Our Approach
Chameleon Collective built a recruitment plan to find a candidate with the right skill set, the adaptability to thrive in a startup, relevant B2B marketplace experience, and strong culture fit. We identified an exceptional candidate in New York with deep B2B marketplace experience and managed the entire relocation for a smooth transition.
The Impact
Since joining, the B2B Director of Marketing has been instrumental in scaling the platform, reshaping how Graphite connects B2B marketers with Fortune 500 companies within his first 12 months. We have since placed two more key hires in content marketing and lead generation.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Talent Acquisition