Retail & eCommerceHuman & Personal Services
Expanding eCommerce and Digital Marketing Teams
Lamps Plus, the largest lighting retailer in the US, experienced exponential digital growth over recent years.
Lamps Plus
The Client
- Company
- Lamps Plus
- Website
- lampsplus.com
- Industry
- Retail
- Headquarters
- chatsworth, US
About Lamps Plus
Lamps Plus is the nation's largest specialty lighting retailer, founded in 1976 and headquartered in Los Angeles, California. The company operates over three dozen retail stores across the western United States and maintains a strong online presence through its e-commerce platform.
The Challenge
Lamps Plus, the largest lighting retailer in the US, experienced exponential digital growth over recent years. This growth led to a need for an expansion of their eCommerce and Digital Marketing teams, particularly focusing on data analytics in eCommerce and social media.
Our Approach
Chameleon Collective was brought on board to understand the team's structure working with the previous CMO to identify suitable candidates who could bring fresh ideas and perspectives. Our recruitment effort focused on a variety of roles - eCommerce Conversion Sr Manager, Influencer Marketing Manager, Data analysts, Head of Amazon online business just to name a few. We had a long standing partnership for 4 years.
We sought an eCommerce Conversion Manager with a strong analytical background to support data-driven decision-making. Meanwhile, the Influencer Marketing Manager needed to have in-depth knowledge of social media dynamics to capitalise on the vast opportunities in that area.
The Impact
Through a robust sourcing process, we introduced at least 15 potential candidates for each role to Lamps Plus. We successfully shortlisted about 4 individuals for each position within 8 weeks. The newly formed team, with its diverse skills and perspectives, was positioned to support Lamps Plus' continued growth in the digital marketplace.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Talent Acquisition