Expanding eCommerce and Digital Marketing Teams

The Client

Company: Lamps Plus
Website: lampsplus.com
Industry: Retail
Headquarters: chatsworth, US

About Lamps Plus

Lamps Plus is the largest specialty retailer of lamps and lighting fixtures in the United States, operating a network of brick-and-mortar showrooms alongside a major e-commerce platform. The company sells lighting, furniture, and home decor products directly to consumers, competing against big-box retailers, home improvement chains, and online marketplaces.

The Challenge

Lamps Plus, the largest lighting retailer in the US, experienced exponential digital growth over recent years. This growth led to a need for an expansion of their eCommerce and Digital Marketing teams, particularly focusing on data analytics in eCommerce and social media.

Our Approach

Chameleon Collective was brought on board to understand the team's structure working with the previous CMO to identify suitable candidates who could bring fresh ideas and perspectives. Our recruitment effort focused on a variety of roles - eCommerce Conversion Sr Manager, Influencer Marketing Manager, Data analysts, Head of Amazon online business just to name a few. We had a long standing partnership for 4 years. We sought an eCommerce Conversion Manager with a strong analytical background to support data-driven decision-making. Meanwhile, the Influencer Marketing Manager needed to have in-depth knowledge of social media dynamics to capitalize on the vast opportunities in that area.

The Impact

Through a robust sourcing process, we introduced at least 15 potential candidates for each role to Lamps Plus. We successfully shortlisted about 4 individuals for each position within 8 weeks. The newly formed team, with its diverse skills and perspectives, was positioned to support Lamps Plus' continued growth in the digital marketplace.

Expanding eCommerce and Digital Marketing Teams

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas