Human & Personal ServicesWholesale & Distribution
In-Depth Conversion Rate Optimisation Audit
Express Flooring, a leading flooring service in Arizona and Texas, recognised the need to rejuvenate their digital presence.
Express Home Services, LLC
The Client
- Company
- Express Flooring
- Website
- expressflooring.com
- Industry
- Retail
- Headquarters
- New York, united states
- Employees
- 101-200
About Express Flooring
Express Flooring is a premier flooring solutions company founded in 2004, specializing in a wide range of flooring products including carpet, luxury vinyl plank (LVP), tile, engineered wood, and laminate, serving both residential and commercial customers primarily in Arizona, Texas, Las Vegas, and New Mexico. They emphasize a customer-centric approach with…
The Challenge
Express Flooring, a leading flooring service in Arizona and Texas, recognised the need to rejuvenate their digital presence. More than just a visual refresh of the brand, they envisioned a website that would act as powerhouse for lead generation that would drive quality leads to their sales team to ultimately deliver revenue and growth for the business.
Our Approach
Our journey began with an in-depth CRO (Conversion Rate Optimization) audit - the compass to guide our redesign expedition. Drilling down into their analytics unveiled the bottlenecks that hampered conversions. Using heatmaps, we deciphered user interactions, spotlighting sections that engaged and areas that repelled. Further dissecting the under-performing pages, we fine-tuned both the UX and copy.
These insights were then compiled into a prioritised action plan, a creating a roadmap of opportunities awaiting implementation.
The Impact
The audit was more than just an analysis; it was the lighthouse Express Flooring needed. Armed with a roadmap for their redesign and actionable tactics, they embarked on their digital transformation journey.
The results were immediate and staggering. After implementing key recommendations, their conversion rate soared by 30%, translating to a significant influx of leads (+350 monthly). By following the CRO Audit, the new website redesign didn't just echo a new brand essence, but significantly transformed their lead generation and made an outstanding impact to their bottom line.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
AnalyticsCustomer Experience Improvement